At this stage, we aren’t going to waste your time talking about how the Internet has become a necessary part of your business. Most successful dealers are already in the digital space, and a recent white paper by Spectrum Reach confirms that 85% of new car buyers now “shop extensively online” before they ever visit a dealership in person. So the real question is how do you connect the dots by getting potential customers to move from your virtual showroom to the real thing? Well, one proven method is with effective vehicle descriptions.
This is our focus at Dealer Assist Now, where our secret to success is really no secret at all. Our proven five-step process creates custom vehicle descriptions that not only make your cars and trucks more attractive to shoppers, they also put your dealership in a positive light. That can be as crucial to making the sale as what you say about the vehicle itself.
Step 1: Review
We start the process by taking a good look at the exact vehicle we’ll be writing a comment for. To be clear, you can do this from the comfort of your own office by carefully reviewing the vehicle’s photos along with a list of its unique specifications and features. Of course, it’s so important to be knowledgeable and accurate that we don’t stop there.
Step 2: Research
Our daN writers also do independent research using official manufacturer sources including online brochures, retail websites, and press information. You can use all of these resources to gather more details about the vehicle along with key messages that have already been tested by the automakers to be effective in reaching customers.
Step 3: Write
Relying on all that data, plus years of expertise, our writer’s craft vehicle comments with the sort of natural language and attention to detail that a robot still can’t match. We recommend finding a quiet space where you can concentrate for this step.
Step 4: Edit
We then take quality assurance to the next level by having our vehicle comments proofread and edited by yet another human being, who checks for spelling, grammar, and accuracy. In a dealership, you can try teaming up with another person and splitting the editing and writing duties.
Step 5: Delivery
Finally, we’re able to meet your deadlines every time because our writers are focused solely on creating the best comments they can, without having to worry about other dealership duties. Before committing to doing it yourself, think about whether you have the extra bandwidth to get the job done.