More and more, the future of the U.S. auto industry is looking downright electric. In fact, the increasing number of brand-new EVs currently being sold here is slowly but surely trickling its way into the used-car market. If you haven’t seen them yet, plugged-in models like the Nissan LEAF, Chevrolet Bolt, Hyundai Kona, Audi e-Tron, and assorted Teslas are likely to be in your inventory before you know it. So right now is a good time to start thinking about your EV vehicle comments.

Of course, you’ve probably heard optimistic predictions about electric vehicles before. But this time, some new factors are coming together that seem likely to mark a tipping point for EV popularity. The most important: Pricing.

According to a survey by BloombergNEF, the price of an EV battery pack — based on dollars per kilowatt-hour — had fallen by 87% in real terms between 2010 and the end of 2019. Further, the experts expect costs to continue to fall, with pricing expected to reach $100/kWh in 2024. That’s a key benchmark because it’s “the point around which EVs will start to reach price parity with internal combustion engine vehicles.”

You should also remember that the next wave of EVs includes many that are aimed right at the heart of the marketplace. Ford and Chevrolet are currently working on all-electric versions of their very popular full-size trucks, and GMC plans to roll out the HUMMER EV super truck for the fall of 2021. Additionally, Tesla and upstart EV makers Rivian, Bollinger, and Lordstown Motors are a few of the new names that are expected to join the fray with electric trucks of their own.

We’ll soon see new high-performance all-electric SUVs, too, from the Ford Mustang Mach-E to the BMW iX.

Finally, the number of available public charging stations is rising quickly thanks to both government and automaker investments. The National Renewable Energy Laboratory (NREL), for example, has reported that the number of U.S. charging stations doubled between December 2015 and 2019, and GM and EVgo recently announced a partnership that would add another 2,700 EV fast-chargers to the nation’s infrastructure within the next five years.

Changes like these won’t come overnight, but they will require changes to how you do business, including how you write about pre-owned EVs when listing them for sale. On the other hand, Dealer Assist Now is working ahead of the curve and already has years of experience creating high-quality, hand-written vehicle descriptions of electric vehicles that inform customers of their advantages without overwhelming them with details. Our daN experts get the job done quickly and accurately, with the same close attention to detail and SEO keywords as in our other vehicle descriptions.

Contact us today to find out how daN can leverage these strengths so that all of your vehicle listings — for EVs, plug-in hybrids, regular hybrids, and traditional gas-powered models — make a connection with your shoppers.

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