What automotive custom comment vendors can do for you
Custom comments are an important piece in merchandising your inventory because they help create value in the minds of online shoppers. Ultimately your goal is to influence potential customers to choose your vehicle and your dealership, and one of the key ways to accomplish this is through custom comments.
People want a description that highlights the most important features, as well as the things they cannot tell from a picture, like the accident and service histories. Automated descriptions work by decoding the VIN. Unfortunately, the results are less than ideal since far too many VINs come back nonsensical and produce incomplete descriptions that make your dealership look bad. Plus, automated descriptions do not seem to want to prioritize any of the features that matter to today’s car buyer.
Producing quality custom comments is hard work and not a task most internet department staff are highly skilled at. Custom comment vendors can deliver results for inventory and free up your staff to do what they do best.
What you’re looking for in an automotive lead generation vendor:
- Professional automotive writers
- Focus on the features that matter to customers
- Fast turnaround from time of photo upload
- A dedicated writer for your store to ensure consistency for full-service options