Automotive Dealership CRMs

What a CRM does for you

Dealerships primarily utilize customer relationship management (CRM) software to increase the number of vehicles sold-which, in turn, boosts revenue. At its most basic level, a CRM helps dealerships receive and respond to leads. CRMs also enable sales associates to make phone calls or send emails using the provided information from the inquiry or set up appointments for servicing vehicles.

Finally, a dealership’s CRM is a key marketing tool full of data that can be mined for proactive campaigns to generate additional leads.

What you’re looking for in a CRM:

  • Tracking all major areas of customer interactions in one place.
  • Options for setting appointments, running a marketing campaign, managing contact information, and providing technical support
  • Standard fields for customers’ phone numbers, emails, home addresses, buying and servicing history, and even birthdays
  • Strong search feature with advanced options
  • Real-time customer inquiry notifications
  • Send emails using templates and make calls utilizing phone scripts
  • Social media integration
  • DMS and website integration options
  • Extensive customization options
  • Onsite vendor training for staff

VIN Solutions

  • Target – NEW
  • VinLens
  • Database Management
  • Real-time Responses
  • Show Room and Internet Lead Management
  • DMS Integration
  • Clean Data
  • Multiple Rooftop Support
  • OEM Certification

Phone: 866.578.8152 / 913.825.6124

5700 Broadmoor
Mission, KS 66202

Reynolds and Reynolds

  • Callbright
  • Contact Management
  • dealerPAD
  • eNegotiator
  • Equity Calculator
  • Lead Management
  • Naked Lime
  • Reynolds Integrated Telephone System
  • Service Portal
  • Virtual Customer Care Center

Phone: 888.877.4394 / 937.485.2000

One Reynolds Way
Kettering, Ohio 45430


  • Websites By ELEAD Digital
  • Responsive Websites
  • Single-point Management
  • Inventory Incentives
  • SEO
  • Mobile App
  • Service CRM

Phone: 888.431.6935
Fax: 229.242.7019

4001 Coleman Road North
Valdosta, Georgia 31602


  • Real-time Showroom, internet and phone lead management
  • Automatic Lead Follow-up
  • Service Integration
  • Postcard Campaigns
  • To-do lists, reminders and notifications
  • Driver’s License Scanner
  • Showroom Control Systems
  • Multi-payment Quotations
  • Dealer-specific forms and worksheets
  • Internet Lead Management Tools
  • Electronic Signature Pad
  • Wireless Data Entry
  • On-site and Online Dealership Training
  • Monthly Product Updates
  • 24-hour Support
  • Outgoing and Incoming Phone Tracking and Verification
  • Integration will all DMSs

Phone: 888.695.4281

145 W. Central Road
Schaumburg, IL 60195


  • Extensive Integration
  • Flexible and Enterprise-level Reporting
  • Internet and Phone Lead Management
  • Showroom Management
  • Process Management
  • Sales Manager Dashboards
  • Marketing Management
  • Dealership Management
  • Dominion’s Web Control TM
  • Dealertrack
  • CDK Global DMS
  • Equity Mining- DealActivator TM
  • Sales Center

Phone: 877.421.1040

Think we missed a great vendor? Nominate them for inclusion in the ISM Toolkit.

Nominate a Vendor

Think we missed a great vendor? Nominate them for inclusion in the 2017 ISM Toolkit. *Please note, vendor self-submissions will not be considered.

  • About You

    We need to know a little about you to accept your vendor nomination.
  • Tell Us About the Vendor You're Nominating

  • This field is for validation purposes and should be left unchanged.