Excavation, Lifting, Roads, Agricultural, & More
All you need to know to get started with daN for your equipment inventory
Description Writing for Heavy Equipment
Conversion-friendly, optimized equipment description copy.
Heavy Equipment Description
Our heavy equipment description writing services help you sell your heavy equipment, not merely describe it. Essentially, our descriptions communicate with potential customers online like your best salesperson does in person. Content is the key in search engine optimization (SEO). Maintaining and updating the content regularly is important for success online. SEO basics indicate that fresh content that is appropriately sprinkled with keywords results in higher search ranking. It’s important to keep in mind that the main goal for any search engine is to deliver a list of the most relevant and current information pertaining to keywords the searcher typed in the search bar. Having unique, fresh content is a must online for dealers wanting to have the equipment on their website show up in searches by potential customers. Writing innovative, compelling equipment descriptions that are search engine friendly is a skill that not everyone can master. It’s about telling potential customers that you have exactly what they are looking for. Writing heavy equipment descriptions is also about sharing the unique selling points, product related information, facts, and other relevant details. It involves extensive research to evaluate market trends, competition, and ascertain key areas to focus upon. This is when Dealer Assist Now’s heavy equipment description writing services can come in handy!
What You Get With Each Description
Copy that sells.
Good copy makes your equipment pages convert. Our professional description writers have a knack for understanding the most compelling features and benefits of a piece of equipment — even when it’s completely new to us. We pull out those features to make your equipment appeal to your online customers, while writing in the style best suited to them.
One point of contact.
We’re extremely easy to work with. You’ll be assigned a dedicated writer that you can communicate directly with. Plus, at any time, you can call Aaron Johnson, owner and founder, directly. Getting started is as simple as giving Aaron a call. And, unlike crowdsourcing companies, we don’t ship your writing jobs overseas. Our writing team is US-based.
Flexible pricing. No contracts.
We’ll work with you to find the right solution based on your anticipated workload. Fill out the form below to get started. Just leave a few words about what equipment you sell and approximately how many custom descriptions you need. We’ll follow up by email (usually the same business day) with a few final questions to complete your quote. It’s hassle-free!
Words that Work – Our Proven Process Produces Results
We start by reviewing any photos and technical specifications you provide.
We do independent research to inform our writing: benefits, features, style, etc.
We create a draft of the description and tweak for content, flow, and style.
The description is checked for accuracy, grammar, spelling, and so on.
Your Hand Written description is delivered to you in the manner agreed upon.