Free Tool — AI Description Score Check
Paste your AI description. See exactly why it isn’t working.
daN descriptions average an 80% keyword score. AI-generated descriptions average 11%. Paste yours below and see where you land — and what the gap is costing you.
Paste one AI-generated description. See how it scores on the metrics that actually affect whether buyers find your listing.
Paste an AI description in box one and a daN description in box two for the same vehicle. Watch the gap open up.
— Score Your Descriptions
Paste a description. Score it. See the gap.
Paste one AI-generated description to score it — or paste two descriptions for the same vehicle to compare them head-to-head. Use a current listing from your lot for the most accurate result.
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What this description says about your inventory.
Most vehicle descriptions do not fail because the vehicle lacks value. They fail because the listing does not explain that value clearly enough for shoppers to find it, trust it, or act on it.
This report scores the description across the language categories that support search visibility, buyer confidence, and gross protection. A full Dealer Assist Now audit goes deeper by comparing the description against vehicle evidence, including photos, window stickers, build sheets, repair orders, and available dealership documentation.
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For the most useful result: paste a current AI-generated description from one of your actual listings. If you want a head-to-head comparison, contact us and we’ll send you a daN-written version of the same vehicle to paste in the second box.
— Reading Your Score
What the numbers actually mean for your inventory.
The scoring tool measures five word categories. These are the ones that matter for dealer inventory descriptions — and they’re exactly where AI and human descriptions diverge.
| Score Category | What It Measures | What a Low Score Means for You |
|---|---|---|
| Keyword | The specific terms buyers use to search for vehicles — trim level, drive type, factory color, package names, aftermarket upgrades. | Search engines can’t match your listing to buyer queries. A buyer searching “lifted F-150 FX4 with tonneau cover” doesn’t find your truck. |
| Emotional | Language that connects the vehicle to the buyer’s life — how it feels, what it enables, why it matters beyond the spec sheet. | Buyers read the description and feel nothing. They move to the next listing. Buying a vehicle is an emotional decision. The description has to match that. |
| Power Words | Persuasive language that moves buyers toward action — words that build confidence, create urgency, and support your asking price. | The description informs but doesn’t persuade. Browsers don’t become inquiries because nothing in the copy gives them a reason to act. |
| Brand Words | Manufacturer-specific terminology — package names, technology branding, model-specific language that buyers actively search for and recognize. | Generic descriptions. A Ford F-150 KR description that says “advanced safety features” instead of “Co-Pilot360 Assist+” misses the buyer searching for exactly that. |
| Common Words | Filler language — generic words that take up space without adding value or searchability. AI descriptions trend high here. | High common word percentage means the description reads like a template. Buyers notice. Search engines rank accordingly. |
— Where Does Yours Land?
What your score tells you about your gross.
Typical range for unedited AI output. Generic language, low keyword relevance, no emotional triggers. Buyers find your competitors before they find you.
Some keywords present, but emotional and power word categories are low. Description informs but doesn’t persuade. Upgrades are still likely missing.
What our descriptions average. High keyword relevance, emotional language, brand-specific terminology, and power words that support your asking price.
— Step 1 of 2
Your score shows what’s measurable. The audit shows what it cost you.
The scoring tool tells you whether your descriptions are built to be found and to convert. What it can’t tell you is which specific upgrades on your actual inventory were missed — and what each one was worth.
That’s what the Free Audit does. Send us 3 of your current listings. We return a line-by-line breakdown: every missed upgrade identified, valued, and projected across your inventory.
Score: Is the description built to be found?
Audit: What specific value did it miss — and what did that cost?
No obligation. Results in 48 hours. No sales call unless you ask for one.
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