Every Monday we’ll be compiling an auto-generated comments and placing it head to head with our handwritten comments in a battle of ingenuity to see which one sells cars the best. Human or Robot? Handwritten comments or auto-generated comments? Only time will tell.

First up in our Comment Showdown is Auto Uplink USA. While their “Comments Generator Wizard” isn’t the solely advertised tool of their services, they claim that their Wizard can “create, customize, and save specific comments to see how well it matched up with our Custom, Handwritten Comments.

Here is the auto-generated comment we received after manually clicking through the system for a 2017 Volkswagen Golf GTI SE.

Power Sunroof, Bluetooth Hands free, Backup Camera, Heated Seats, Leather Seats, Keyless Remote Entry, Power Windows, Power Locks, Front Wheel Drive, Low Tire Pressure Warning System, Dual Stage Driver And Passenger Front Airbags, Dual Climate Control, Day-Night Rearview Mirror, Cruise Control, All Wheel Drive,  6-Speed Automatic Transmission, The exterior finish on this automobile is immaculate.  The way this car handles you should have to buy a ticket to ride it.  Caution! Pressing the gas pedal in this baby is known to cause whiplash.  This vehicle’s interior is in mint condition.  This vehicle has a set of brand new tires on it.  F-A-S-T!!!  Front driver and passenger airbags and ABS keep you and your family safe.

Now, does that seem like something you would want to buy? All it really tells you is what is standard on the car. The comment above isn’t specific, it doesn’t evoke emotion, and it surely doesn’t sell. Do I even need to mention the terribly cheesy lines? Ok, I will. 1) If my car is causing whiplash when I press on the gas, that is not exactly a car I want to own. 2) This car’s interior better be in mint condition, and it better have a set of brand new tires on it. It is a 2017!

Now take a look at one of our Custom, Handwritten Comments written by Territory Manager, Courtney.

Get an eyeful of our phenomenal 2017 Volkswagen Golf GTI SE that pours on the charm in Night Blue Metallic! The beating heart of our feisty hatchback is a Turbocharged 220hp 2.0 Liter 4 Cylinder and a fun-to-drive 6 Speed Manual. You’ll be impressed with the agile handling and drive according to your mood thanks to our Driving Mode Selection, while also scoring near 34mpg on the highway. Our Golf GTI SE grabs attention with its aggressive styling! Roll up in style with distinct alloy wheels, red brake calipers, and a panoramic sunroof.

Examine our photos to see the low load floor and wide hatch opening that makes it easy to load up all of your gear. You’ll love the cabin that’s decked out with sumptuous leather, heated seats, a multi-function sport steering wheel, and push-button start. Crank up your tunes on our Fender Premium touchscreen sound system that features a proximity sensor, CD player, AM/FM/HD Radio, SD memory card reader, satellite radio, and voice control. With Bluetooth and Volkswagen Car-Net App Connect, you’ll maintain a safe connection without missing a beat.

Peace of mind also comes standard with a rearview camera, anti-lock brakes, stability/traction control, airbags, and reinforced safety cage construction. Our Golf GTI was designed to exceed your expectations so reward yourself today. Print this page and call us Now… We Know You Will Enjoy Your Test Drive Towards Ownership!

Now, this is the kind of comment to evokes emotion! The comment written by a real person gets into the specifics, it talks about the mechanical aspect, then it talks about the interior and how much the prospective buyer will love it. Finally, it talks about safety, because every car owner wants to know that the car they buy will protect them if the unspeakable happens. This is the type of automotive comment that I would want to sell my vehicles.

Now that we’ve gone head to head with the Comment Wizard from Auto UpLink USA, it is time to grade our work.

A grade chart that lists 10 items in which both Dealer Assist Now and the robot, Auto UpLink USA is graded upon.

As you can see from this chart, Dealer Assist Now answered ‘Yes’ for the 9 categories that were applicable for this car. Auto UpLink USA only answered ‘Yes’ for 3 out of the 9 categories. While their comment was vehicle and year specific, the comment also never told you what car it was. While it would be safe to assume that this generated comment would be on a page where the year, make, model and trim were indeed indicated, that is not enough. But as you should know after reading our SEO blog posts, this is not a good business practice.

Now that you’ve seen a human go head to head with a robot, you are now aware that daN is the smart choice for helping your online sales department make the most out of their sales. An auto-generated comment just can’t match up with a vehicle comment written by a human. Our custom, handwritten comments evoke emotion, which provides the customer with a unique experience that will likely bring them back to you for future purchases. We call that a smart business decision.

Click here to start your Free Trial and see what daN can do for your online inventory today!

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