It is time for our Monday Comment Showdown. Every week we place an auto-generated comment head to head with one of our custom comments to see which one sells cars the best. Human or Robot? Only time will tell.
This week, we found a generator that works as simply as selecting how many comments you want to generate and pushing a button. Unlike the past two weeks, this generator is the only service that this website does.
Now it is time to show you the generated comment and give the robot its best chance at facing against a human. I chose ten comments and picked the best one. This is the comment for a 2013 Ford Fiesta SE.
This green compact car runs fine at most speeds. It has privacy glass, tinted windows and a sunroof. The styling features unremarkable design. It is 3 years old. It can go from 0-60 in 8.7 seconds.
Now this one, truly makes me laugh. While it does appear to have a handwritten aspect to it similar to last week’s comment, this comment is still lacking in a lot of areas. While it mentions a few of the highlighted features, its age, and color. This comment definitely doesn’t sell a car.
Now take a look at one of our custom, handwritten comments by one of our Territory Managers.
Imagine yourself zipping to work, school, or out to play in our One Owner 2013 Ford Fiesta SE that is strutting its stuff in Lime Squeeze Metallic. Every day will feel like a celebration in this fun to drive gem! Our hatchback is powered by a 1.6 Liter 4 Cylinder that produces 120hp when mated to the Automatic transmission that easily maneuvers the roadways. This fantastic combination gets 40 mpg on the highway. Our Front Wheel Drive Fiesta has a sporty look and feel without the high price tag, which makes it even more enjoyable to drive!
Inside, you will experience comfortable bucket seats and controls within easy reach. Our SE trim’s interior has cool updated features, such as heated front seats and a sunroof. The SE rocks with voice-activated Ford Sync and an LCD message center with USB connectivity and an auxiliary input to keep you connected to your smartphone and tunes through quality speakers. This great feature allows you to keep your hands on the wheel and your eyes on the road.
Substantial peace of mind comes standard as our Fiesta SE also comes with stability control, electronically controlled power steering, and even seven standard airbags. This beautiful Fiesta is one of the top rated subcompacts on the market when it comes to safety. Whether you need a fun car for the weekend, or something zippy to go to work with, our Fiesta is perfect for any occasion. Print this page and call us Now… We Know You Will Enjoy Your Test Drive Towards Ownership!
Our comment is miles above the competition in this instance. In three paragraphs you knew about the mechanical aspects, the quality of the interior, and the safety information. There was a relationship between you and the car for the moment that you were reading the comment.
Now that we’ve gone head to head with a robot, it is time to grade our work.
As the chart above tells you, Dealer Assist Now answered “Yes” for all 10 of the categories. The Other Guys only answered “Yes” to a single category. At least they told you what color it was, and not any of that other important stuff, like what kind of car it is. In all honesty, this car comment may be more honest than necessary, but it still doesn’t tell the buyer what they need to know to make a decision.
Now that you’ve seen a human go head to head with a robot in our Comment Showdown, you have deduced that Dealer Assist Now is the smart choice for helping your online sales department make the most of their sales. Our custom comments evoke emotion, provide the customer with necessary information, and create an experience that we are sure will bring them back for future purchases. If that isn’t a smart business decision, we don’t know what is.
Click here to start your Free Trial and see what daN can do for your online inventory today!