a graphic of a robot and a human standing on a burst shape background with the text "the ultimate head to head comparison: Auto-Generated Comments Versus Hand-written comments"

Who Will Win the Comment Battle?

Welcome back to our weekly comment showdown! Every week we place a robotic comment against our handwritten custom car descriptions and see who comes out on top. So who will come out on top this week? An auto-generated comment or our descriptions that were written by humans? Only time will tell.

This week, the car we are comparing is a 2016 Lexus RC 200t.

image of a 2016 Lexus RX 200t

** REDUCED PRICE! **, 1 OWNER!, All Books & Keys, Backup Camera, Carfax Certified!, HARD TO FIND, LEATHER!, Lexus Certified Warranty, Local Trade, LOOKS FANTASTIC, LOW MILES!, Manager’s Special!, Navigation, NON-smoker, PLEASE CALL FOR INFORMATION, PRISTINE, and Runing Board.

Creampuff! This beautiful 2016 Lexus RC is not going to disappoint. There you have it, short and sweet! You just simply can’t beat a Lexus product. This car is nicely equipped with features such as ** REDUCED PRICE! **, 1 OWNER!, All Books & Keys, Backup Camera, Carfax Certified!, HARD TO FIND, LEATHER!, Lexus Certified Warranty, Local Trade, LOOKS FANTASTIC, LOW MILES!, Manager’s Special!, Navigation, NON-smoker, PLEASE CALL FOR INFORMATION, PRISTINE, and Runing Board. L/Certified by Lexus includes up to a 6 Year/Unlimited Mileage Warranty from the original in-service date, with a minimum of 2 Year Coverage from the date of purchase. Every L/Certified vehicle comes with a complimentary scheduled maintenance program for 2 Years or 20000 Miles; whichever comes first. Also included is a 161-point inspection/reconditioning, 24/7 roadside assistance, trip-interruption services, Towing Lockout Service, Emergency Fuel Service, and a complete CARFAX vehicle history report.

I don’t know about you, but I’ve never seen a Lexus RC with running boards, not to mention, that the robot in question spelled “running” wrong. As you may remember from our post The True Cost of Bad Car Descriptions, using all caps is perceived as yelling on the internet, and will not get you taken seriously. There are quite a lot of areas in this car comment that are written in all caps. Alongside this extremely common mistake, the robot also made the error of placing commas after other punctuation.

Now, let’s take a look at a handwritten comment from one of our Territory Managers.

Our 2016 Certified Lexus RC 200t now includes 2 Years Unlimited Mileage Warranty on top of the new car factory warranty Every L/Certified vehicle also comes with a complimentary scheduled maintenance program for 2 Years or 20000 Miles. Additionally, 24/7 Roadside Assistance and Trip Interruption Protection are included. Don’t forget our special financing or leasing options available, just ask us for Details!

Built to exceed your expectations, our One Owner, Accident-Free 2016 Lexus RC 200t showing off in Obsidian boasts a striking, contemporary design paired with an exhilarating and efficient performance! At the beating heart of our Rear Drive Coupe is a Turbocharged 2.0 Liter 4 Cylinder that generates 241hp while paired with a paddle-shifted 8 Speed Automatic. This combination delivers superb handling with quick acceleration and an incredible 32mpg on the open road.

Aerodynamic efficiency is seamlessly integrated into the unconventional design of our RC 200t. Our coupe delivers enticing drama with its wide, low stance and aggressive grille that catches the eye. Examine our photos, and you’ll see the impeccable craftsmanship continues inside the cabin with keyless ignition, drive mode select, dual-zone automatic climate control, and a rearview camera. Sit back in the heated seats and admire the rich wood and aluminum trim as you enjoy next-level connectivity via Lexus Display Audio featuring a central display, Bluetooth/smartphone connectivity, voice controls, and Lexus Enform Service Connect!

RC received excellent safety scores thanks to anti-lock brakes with brake assist, traction/stability control, and advanced airbags, as well as Lexus Enform Safety Connect that incorporates collision notification, a stolen vehicle locator, and roadside assistance. With race-inspired styling and luxurious amenities, this brilliant coupe is a must-see, must-drive! Print this page and call us Now… We Know You Will Enjoy Your Test Drive Towards Ownership!

Our handwritten comment soars miles above the robotic description. It is elaborate, eloquent, and tells a story. After reading the three short paragraphs, you have a clear image in your head of what awaits you inside this Lexus without having to look at the pictures.

a grading chart where we pit Dealer Assist Now against The Other Guys to see who provides a better car comment
As you can see from the grading chart above, Dealer Assist Now received 10/10 while The Other Guys only earned 4/10 giving the robots their highest score to date. While the robot tried its best, there is no true competition against a human. Providing the customers with all caps emulating screaming is no way to talk to a buyer whereas telling a story will provide them with a wonderful way to imagine themselves behind the wheel.
After placing the robot against the human in our showdown, it is time to look at the grading chart.

You’ve seen the comparison of a human comment against a robotic one. It is evident that Dealer Assist Now provides your customer with a description worthy of top results in a search engine as well as a quality experience for the buyer. The robotic comment is unable to do either of these things with some of the most common mistakes we see each and every time in our weekly Comment Showdown.

If you’re looking to improve your inventory, improve your customer’s experience, and improve your search engine ranking, our writers can help you do just that.

Click here to start your Free Trial and see what daN can do for your online inventory today!