It’s another week, and we’re pitting robot against human in the perpetual war of human vs. robot. For those of you who are new to the comment showdown, we’ll break it down for you. Auto-generated comments go head to head against our handwritten comments and then based on the score we give at the end, we see who wins the battle. Who will win this week? Human or robot? Only time will tell.
This week is yet another service that provides auto-generated comments as a secondary option. Seems to be a theme, don’t you agree? The majority of services we have competed against in our head to head showdowns are providing the generator in addition to their primary service of inventory management.
This week we picked a 2011 Jeep Compass. Nothing too fancy, we picked the base trim level this week to showcase how well our handwritten comments will work against the wimpy competition. So here is the description that this auto-generator gave us.
Perfect Color Combination! Hurry in!
Imagine yourself behind the wheel of this wonderful-looking 2011 Jeep Compass. It is nicely equipped. This outstanding Compass is the roomy SUV with everything you expect from Jeep, and THEN some.
This outstanding (read: weak) comment generator only provided a total of five sentences. Five. The only thing I have to applaud this comment generator is its use of the actual vehicle in the comment. It mentions “Jeep” and “Compass” a whole two times in those five sentences. If only there were something about the comment to compel me to buy it other than knowing it is equipped and roomy.
Now, let’s take a look at one of our handwritten, custom comments written by one of our Territory Managers.
Stylishly providing you with your dream vacations, our One Owner 2011 Jeep Compass looking radiant in Deep Cherry Red Crystal Pearl is ready to hit the road and have a great time – all that’s missing is you! Powered by a 2.0 Liter 4 Cylinder providing you with 158hp when tethered to an Automatic transmission, this Front Drive Compass has no problems getting up to speed while helping you pass up the gas station a few extra times thanks to the EPA rating of near 29 mpg highway! The outside shows off heated power mirrors, fog lamps, sleek roof rails, and striking alloy wheels.
Climb aboard our Compass, and you’ll be impressed with the amount of room inside! Every seat is comfortable and gives you an excellent view of the road ahead. Imagine yourself sliding into the premium cloth seats and basking in the cabin oasis created by the air conditioning. With all the power accessories, included, you’ll be glad Jeep made your life a little easier. Turn up the songs that inspire you with the fantastic audio system that comes complete with AM/FM radio and an auxiliary audio input jack. Pack the luggage in the spacious cargo area, and you’re all set to go!
Packed with comfort and safety features galore, this Compass is ready to meet your needs and exceed your expectations! Anti-lock brakes, electronic stability control, traction control, and an army of airbags will act as your personal bodyguard when you hop behind the wheel for your next adventure. You must give this one a try! Print this page and call us Now… We Know You Will Enjoy Your Test Drive Towards Ownership!
Now, when I think of a car comment that describes the car, the one written by a human wins. Our custom comment shows in 13 sentences (not that I counted) how the car runs, what is inside the car to make your life a little easier, and what it is equipped with to ensure the safety of those inside. Since we have gone head to head with the robot, it is time for the grading portion of our post.
As you can see clearly from the chart above, Dealer Assist Now was able to answer “Yes” to all ten categories while The Other Guys only answered “Yes” to only three categories. The difference is astounding in this example. While this comment robot tried its best, it failed to bring the relevant details to light. Our writers know exactly what to mention in a car description because all of us have cars and know what we like about them. While the automotive inventory services provide you with an easy to use generator, it doesn’t provide results for your dealership the way that handwritten comments can.
Almost every single one of the robots that we’ve gone head to head against thus far have one thing in common. They are inventory managers, not comment writers. That’s where Dealer Assist Now thrives, it is our primary—and only—provided service. We don’t manage your inventory; we only help you make your inventory sound its best.
As you can clearly see, auto-generated robotic car descriptions aren’t going to sell your cars any faster. However, handwritten, custom comments will help you move your inventory faster than a Bugatti can make its way around a test track.
Click here to start your Free Trial and see what daN can do for you online inventory today!