a graphic of a robot and a human standing on a burst shape background with the text "the ultimate head to head comparison: Auto-Generated Comments Versus Hand-written comments"Every Monday we’ll be compiling an auto-generated comment and placing it head to head against handwritten descriptions in a battle of wit to see which comment sells cars the best. Who will win this week’s Comment Showdown? Human or Robot? Only time will tell.

This week we are placing yet another comment generator that requires you to hand click the sentences to put together a paragraph or more describing the car. After playing around with the system we came up with the following couple of paragraphs for a 2015 Nissan Rogue Select S.

You could be the proud second owner of this vehicle. While this vehicle was not garaged it sure looks like it was. This one has sedan looks with sports car acceleration. This car will satisfy your need for speed. Words cannot describe how clean the exterior of this vehicle appears. This car ride is so smooth you might think they repaved some of the local roads. While tires on this automobile are not new, they are in excellent condition.

The prior owner took great care of this vehicle’s interior. The interior is extra clean, and has absolutely no rips, odors or abuse. The upholstery in near perfect condition and this vehicle has never been smoked in! This vehicle has front driver, passenger and side airbags to keep you and your family safe. It’s in like new condition. What else can you say?

For the sake of a better argument than some of the previous generated comments we have gone head to head against, we attempted to make the sentences flow together and create two separate paragraphs. While this does create a better description than just clicking through the options in a randomized fashion, reading through these paragraphs is still monotone and redundant. One sentence doesn’t seem to tie in with another, nor does it evoke much emotion.

Let’s take a look at one of our Custom, Handwritten Comments written by one of our Territory Managers.

Built to go the distance, our One Owner 2015 Nissan Rogue Select S looks dynamite in Cayenne Red! The 170hp 2.5 Liter 4 Cylinder is paired with an innovative CVT and offers a satisfying drive with impressive get-up-and-go. You’ll fall in love with the sensible 28mpg on the highway in this Front Wheel Drive SUV.

Take a moment to admire the contours of our Rogue Select S and we think you’ll agree this is one attractive machine! Open the door to find supportive seats and the elegance of simplicity. Full power accessories, keyless entry, a 60/40 split folding rear seat, a trip computer, and a fantastic sound system with a CD player and an auxiliary audio input jack are just a sampling of amenities that await you. Other thoughtful touches include a large center console, an under-floor storage organizer, and abundant space in the glovebox.

Of course, your safety is our priority and we are pleased to share that the Rogue Select S has earned top marks for safety with its anti-lock brakes, traction and stability control, front-seat side airbags, full-length side curtain airbags, and active front head restraints. An ideal blend of performance, efficiency, utility, and safety, our Nissan Rogue Select is practically perfect! Get behind the wheel to see what it can do for you. Print this page and call us Now… We Know You Will Enjoy Your Test Drive Towards Ownership!

Now that we’ve gone head to head with yet another robotic comment, it is time to grade our work.

a grading chart with 10 categories on how we compare against the other guys

As you can see from the chart above, The Other Guys only answered Yes to one of the ten categories while Dealer Assist Now answered Yes to all ten. Our comment was articulated, well thought out, and listed the equipment that matters to the customer when they use the car day in and day out.

You’ve seen a human go head to head with a robot and watched as the robotic comment was smashed into the ground by the tenacity of humanity. It is clear that allowing precious resources from your sales team to manually click through options in an attempt to formulate clear, concise descriptions can’t stand up to the authenticity of our territory managers custom writing comments to make your inventory sound its best. Providing you with handwritten automotive descriptions allows your customers to imagine themselves inside the car before they even set foot on your lot. This allows them to connect emotionally while you reap the benefits. That’s what we at Dealer Assist Now call a smart business decision.

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