Happy Monday, and welcome to our weekly Comment Showdown! Every week, we get together and place a human against a robot to see which one can make your inventory sound its best. Will auto-generated comments finally beat a handwritten, custom car description? Only time will tell.
Like most of our robotic competition, this company provides multiple services to car dealerships. Without further ado, let’s dive right in and see what this week’s auto-generated comment looks like. Below is the description for a 2014 Hyundai Elantra Limited.
Bring your Digital Music collection to life. This baby is ready to RoCk! Just Plug It In! A-B-C 1-2-3 WOW this Navigation is Uber EAzY! Entertain the family on those long trips Not only will you get great mileage but you’ll make fewer stops to gas up! So smooth you’ll think it’s not even running! The Beach Boys are Singing…Pop the Top! A night on the town with ALL of your friends! Rely on this dependable vehicle to get you and yours wherever you want to go. How much is the safety of you and your family worth? This vehicle will provide you the confidence you deserve. If you like to fly first class, why not drive first class? It’s like driving from the comfort of your recliner. That’s how you’ll feel!
For an auto-generated comment, this one isn’t the worst we’ve seen. Need I remind you of Week 3? There are features listed here that will sell a car; who doesn’t love a navigation system? They sell themselves. However, the overall flow of the paragraph and the poor choice of capitalization in the words “rock” and “eazy” just isn’t the way to appeal to most buyers. Now, we’ll take a look at one of our custom, handwritten comments by one of our Territory Managers.
Our incredible One Owner 2014 Hyundai Elantra Limited is brought to you in Harbor Gray Metallic. This machine has reinvented the compact automobile category globally. Under the hood of this stylish and sophisticated sedan, you’ll find our highly efficient 1.8 Liter 148hp 4 Cylinder that is mated to a responsive 6 Speed Automatic. Together, they not only make the drive enjoyable, but they also provide nearly 40mpg, further proving that efficiency and style can coexist.
Take a look at our pictures and you’ll find that the sophistication continues into the roomy interior created of high-quality soft touch materials that is also content rich with features like a navigation system, a power sunroof, heated leather seating, power door locks, windows and remote keyless entry. The interior is actually roomy enough to be classified as a mid-size, something that can’t be said for most of its competitors. The premium 172-watt audio system brings you a CD player, AM/FM/SAT radio, and iPod/USB capabilities for all of your listening pleasure.
Occupants are protected by six airbags, ABS, and a Vehicle Stability Management system, earning our Elantra a Top Safety Pick award by the IIHS. With enough authentic style and phenomenal efficiency to please the harshest of critics, the Elantra has taken not only the compact class by storm but the whole world. Print this page and call us Now… We Know You Will Enjoy Your Test Drive Towards Ownership!
Again, our handwritten comment outshines the auto-generated competition. In three short, yet concise paragraphs, there is a clear picture inside your head of what a Hyundai Elantra can provide for you.
Now that we’ve gone head to head with a robot, it is time to grade our work.
As you can see from the grading chart above, Dealer Assist Now answered “Yes” for all 10 of the categories. The Other Guys only answered “Yes” to one of the categories. The navigation system may be among the first of the featured items to list, but the tacky way that the robotic comment went about telling you how “eazy” it is to use just isn’t going to sell to anyone over the age of 15.
Now that you’ve seen a human go head to head with a robot in our weekly Comment Showdown, you’ve been able to deduce that Dealer Assist Now is the smart choice for helping your inventory sound its best. While using an auto-generator may cut corners, this is one corner we don’t think you should skip. Our handwritten comments evoke emotion and provide your customers with a connection to the vehicle they’re looking at to create an experience that they will remember. Now that’s what we call a smart business decision.
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