Ready for our weekly Monday showdown? Every week we place auto-generated car comments head to head with one of our very own handwritten comments. Which one will win this week? Only time will tell.
This week, we are placing our handwritten, custom comments with an auto-generated robot. The service being showcased today is similar to other services. The VIN information is entered and a set of generated sentences are available to pick and choose as the user likes. Below is the hand-picked generated sentences for a 2016 Ford F-150 Limited.
No matter if you use this vehicle for work or play, this is one 4×4 that won’t be getting stuck in the mud. This car easily accelerates at any speed. The overall condition of this vehicle’s exterior is average with a few minor blemishes and defects; please contact us to get the details. You’ll wish your bed was this comfortable! The interior is what you would expect for a vehicle of this age. If you find a car faster than this one it probably has a number painted on the side of it. There are still a lot of miles left on this auto’s tires. This truck has a big cabin, a big bed and the ability to tow a small mountain… Some say you can’t buy peace of mind, but with safety features like front driver, passenger and side airbags we respectfully disagree.
This is a comment that seems handwritten, except when you actually read it. The sentences don’t flow, there is no mention of the vehicle itself, and some of the one-liners are monumentally cheesy. Now, take a look at one of our custom comments written by one of our Territory Managers.
There’s no better feeling than taking command of your day in our One Owner 2016 Ford F-150 Limited 4×4 in Shadow Black! Our award-winning 3.5 Liter EcoBoost V6 executes perfectly to crank out 365hp while tethered to a durable 6 Speed Automatic with Sport and Tow/Haul modes. This Ford has plenty of power to haul your heaviest loads and still performs well on the highway near 23mpg!
Our F-150 Limited elevates your style with its premium good looks enhanced by chrome trim, quad beam LED headlamps, the BoxLink system and remote tailgate release. The cabin is loaded with top-shelf features including a twin panel sunroof, a 360-degree camera, cooled and heated leather seats, heated rear seats, a leather-wrapped heated steering wheel, and an 8 inch productivity screen. Stay safely connected thanks the new SYNC 3 interface that includes a capacities touchscreen, voice-activation, navigation, available internet connectivity, and Sony audio with satellite radio.
Engineered with a high-strength military grade aluminum-alloy body and a high-strength steel frame, our F-150 offers peace of mind with its exemplary safety ratings. You also have advanced safety systems such as adaptive cruise control, a reverse sensing system, SOS alert, and Safety Canopy side curtain airbags. Reward yourself and get behind the wheel of this spectacular F-150! Print this page and call us Now… We Know You Will Enjoy Your Test Drive Towards Ownership!
When comparing the two car descriptions, you can see that the handwritten comment flows easily between the automotive specs and the features that intrigue the buyer to create a relationship between them and the car. The combination of generated sentences does not do any of these things and leaves the reader with a strange taste in their mouth that they just can not get rid of.
Now that Dealer Assist Now has gone head to head with a robot, it is time to grade our work.
As shown in the above chart, Dealer Assist Now answered “Yes” for each of the 10 categories. While The Other Guys answered “Yes” to a mere two categories.
Now that we’ve pitted human against robot, you have been able to deduce that while an auto-generated may seem like a good choice at first, their comments are crude and unreliable. Our custom car descriptions are anything but crude. Providing your customer with an accurate, emotional experience to help you and your inventory sound the best.
Click here to start your Free Trial and see what daN can do for your online inventory today!