Do Automated Comments Perform Better than Handwritten?

Welcome back for our Monday showdown where we pit humans against robots. Automotive dealerships might use an auto-generated comment in place of outsourcing for custom, handwritten descriptions. While it would save you money, the quality of the comments significantly decline. Causing such a drastic decrease in the quality of your car comments is like taking a hit on the front lines.

This week, we will be showcasing another auto-generator that provides multiple services on top of the comment generator. On the chopping block this week is a 2003 Honda Civic EX.

This car will satisfy your need for speed. You’ll wish your bed was this comfortable! This car easily accelerates at any speed. This automobile has the most comfortable ride you will ever come across. The interior of this automobile is clean. There are only very minor exterior blemishes on this very clean vehicle.  The vehicle has its original gloss and shine and is untouched by time.

Sentence after sentence, there is nothing about this auto-generated comment that appeals to the buyer. Without the picture of the car, you wouldn’t even know what car it was. Now, let’s look at one of our handwritten, custom comments by one of our Territory Managers.

Meet our One Owner, Accident-Free 2003 Honda Civic EX Sedan and know that you have found something efficient, practical, affordable, and fun to drive. Under the hood is an agile 1.7 Liter 4 Cylinder that produces 127hp while mated to a responsive Automatic transmission. This Front Wheel Drive Civic will have you grinning with pride as you pass by the gas station earning 30mpg in the city and almost 40mpg on the highway!

Climb inside the sleek and polished cabin that is illuminated by a huge sunroof, and you’ll be pleased with what you find inside. Good seats, well-designed controls, and excellent outward visibility make it an easy car to operate. It lives up to Honda’s reputation for space-efficient design so that you will have plenty of space for passengers. Our EX trimmed Honda also adds upgraded audio that comes complete with an AM/FM radio and a CD player.

With Honda’s reputation for safety, you’ll be pleased to know that our 2003 Civic is just as reliable as they say. Anti-lock brakes, optimized crush zones, side-impact door beams, and a fleet of airbags will provide you with the security you need behind the wheel. This gorgeous Honda won’t be on our lot for long with its incredible fuel efficiency, agile handling, and radiant good looks. Print this page and call us Now… We Know You Will Enjoy Your Test Drive Towards Ownership!

This is a perfect example of a custom vehicle description of an older car that is still just as effective at selling the highlights as a new model. Dealer Assist Now believes that each car should get treated the same, no matter what the age of the car is. Now that we’ve put the auto-generated comment head to head with our handwritten description let’s look at the grading chart.

a grading chart with ten categories to see how auto-generated comments compare to handwritten vehicle descriptions

As you can see from the chart above, out of the 10 categories, Dealer Assist Now got high marks across the board while The Other Guys didn’t get to answer a single “Yes.” When comparing the comments, it is easy to see how we stand above the rest.

Week after week, it is providing clear results as to how much Dealer Assist Now can provide dealerships with the best car descriptions to provide their customers with the best possible experience. Showcasing the features and amenities that the clients truly care about will evoke an emotional connection to the car whereas a block of caps lock and exclamation points would not be able to give.

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