Are You Connecting with Customers in a Post-pandemic World?


So much has changed since the start of the COVID-19 pandemic that it can be easy to forget what’s stayed the same. For instance, a little coronavirus isn’t likely to stop American drivers from wanting a new ride, especially if it’s a truck or SUV. Sales in those segments were still on the rise when this all began, remember, so there might even be some pent-up demand now that the economy is getting back in gear. But while people are still hungry for their next vehicle, your dealership will have to use a new recipe to satisfy their needs. It’s [...]