Are Your Comments Getting Better as Prices Go Higher?

2021-01-15T21:47:36+00:00

The COVID pandemic certainly hit the auto industry hard last year, when new-car sales fell by a fairly steep 14.7%. Yet even as the number of vehicles sold dropped, the prices that people paid for those vehicles increased. In fact, by the end of 2020, buyers were spending more on new cars, trucks, and SUVs than ever before. And it was a similar story on the pre-owned side of the market. Now, some of that certainly has to do with inventory issues. The pandemic shut down factories around the world, which significantly lowered the supply of new vehicles on dealership [...]

Are Your Comments Getting Better as Prices Go Higher?2021-01-15T21:47:36+00:00

Are You Ready to Write About 2021’s Hottest New SUVs?

2020-11-23T18:14:31+00:00

The new year will be here before you know it, and so will an impressive lineup of new and completely redesigned SUVs. These are the rides that are going to attract a lot of customer interest across the country because of their style, technology, performance, and all-around sporty utility. But if you want to attract those shoppers to your showroom — online or in-person — you need to grab their attention with top-notch vehicle descriptions. Additionally, today’s new SUVs are tomorrow’s in-demand used vehicles, which means putting serious effort into superior copy can pay off both now and in the [...]

Are You Ready to Write About 2021’s Hottest New SUVs?2020-11-23T18:14:31+00:00

5 Great Tips for Increasing Traffic on Your Dealership’s Website

2020-10-26T02:37:35+00:00

Many dealerships have seen dark days so far this year, but it looks like there may be some light at the end of the tunnel. The industry’s third-quarter sales were up substantially over the numbers from earlier in 2020, with many experts expecting the trend to continue. In fact, a recent study by TrueCar/ALG showed that retail new-vehicle sales were up an impressive 27% in the third quarter compared to the second, and some notable companies reported year-over-year sales gains in September, including Hyundai, Honda, and Toyota. And while the U.S. automakers don’t publish monthly sales results, they’re all well-positioned for [...]

5 Great Tips for Increasing Traffic on Your Dealership’s Website2020-10-26T02:37:35+00:00

15 Tips for an SEO-Friendly URL

2019-12-19T12:59:41+00:00

Search Engine Optimization is important for every website.  In our SEO series, we will be giving tips of the trade so you can help your site perform well in a search engine.  In this post, we will be going over all the ways you can make your URLs search engine and user-friendly. Here are 15 tips of the trade to help URLs work for your company.   Before we go on to the tips, here is the anatomy of a URL Cheat Sheet from Moz.  This graph will provide you with all the knowledge and lingo you need to continue reading [...]

15 Tips for an SEO-Friendly URL2019-12-19T12:59:41+00:00

11 Tips for Optimized Images

2020-09-08T21:37:58+00:00

How to Make Vehicle Photos Support Your SEO In a series of posts we have been discussing the importance of Search Engine Optimization (SEO), these advantages can all add up together to make your company stand out from the rest.  In this post, we will be discussing the importance of making your images search engine-friendly.  Images can generate lots of traffic from image-based search engines (such as Google Images), which is why it is important to consider adding these tips to your on-page SEO efforts.  According to Raven Tools, 78% of all SEO issues were image related. The following 11 [...]

11 Tips for Optimized Images2020-09-08T21:37:58+00:00

10 of the Biggest Dealership Mistakes

2019-12-19T13:06:05+00:00

There are a lot of mistakes that car dealerships make and they have been doing these things for so long it is just second nature. We are going to list 10 of the biggest dealership mistakes so you can make a conscious decision to fix anything that is on this list. Duplicated content or default page text. This is something that happens all the time, and it is important to understand that the quality of your content matters more than the quality. One example of this is the car warranty page. It is the same across all dealerships in all [...]

10 of the Biggest Dealership Mistakes2019-12-19T13:06:05+00:00

11 Tips to Make Your Title SEO-Friendly

2019-12-19T13:07:02+00:00

Investing in Search Engine Optimization (SEO) is critical for making sure your website can be found by potential customers, and be found first. In a series of posts, we’ll be going over the most important things to include in your SEO practices. First up, your title--it seems obvious, but there are some tricks to making your title stand out from the rest. Here are 11 tricks of the trade to help search results work for your company. The title tag is a critical element to optimize, as far as on-page SEO is concerned. Your title tag, or technically- the title [...]

11 Tips to Make Your Title SEO-Friendly2019-12-19T13:07:02+00:00