Automotive Archives - Page 3 of 4

Giving Customers a Better View

Sarah Lenz2020-04-09T17:07:02+00:00

Give Customers a Better View of Your Vehicles with Better Comments No matter how many hours they spend researching vehicles on the Internet, nearly all customers want to see a vehicle in person before they buy it. There’s no better way to make sure a car or truck fits your needs than to experience it for yourself. Of course, that’s not so easy to do when many states are now asking folks not to leave their homes unless absolutely necessary. But while opportunities to visit your store may be limited, there are many tactics you can rely on to help. [...]

Giving Customers a Better ViewSarah Lenz2020-04-09T17:07:02+00:00

Marketing Today with the Right Digital Touchpoints

Sarah Lenz2020-03-31T00:51:43+00:00

Marketing Today with the Right Digital Touchpoints Building strong customer relationships is key to long-term success in the auto industry. That’s the best way to create repeat buyers who are more likely to spread the good word about positive shopping experiences. Of course, establishing those relationships can be a challenge. A dealership has to prove itself at each touchpoint in the sales process, so every customer engagement must be consistent, transparent, and helpful. You also have to put quality over quantity. It turns out that providing fewer – but better – customer interactions can be especially effective with auto [...]

Marketing Today with the Right Digital TouchpointsSarah Lenz2020-03-31T00:51:43+00:00

Writing Effective Vehicle Descriptions: Do it the Right Way

Sarah Lenz2020-03-19T22:40:03+00:00

Writing Effective Vehicle Descriptions: Do it the Right Way At this stage, we aren’t going to waste your time talking about how the Internet has become a necessary part of your business. Most successful dealers are already in the digital space, and a recent white paper by Spectrum Reach confirms that 85% of new car buyers now “shop extensively online” before they ever visit a dealership in person. So the real question is how do you connect the dots by getting potential customers to move from your virtual showroom to the real thing? Well, one proven method is with effective vehicle [...]

Writing Effective Vehicle Descriptions: Do it the Right WaySarah Lenz2020-03-19T22:40:03+00:00

Next-generation Vehicle Descriptions: Writing Selling Descriptions for Millennial’s

Sarah Lenz2020-03-19T21:25:36+00:00

Next-generation Vehicle Descriptions: Writing Selling Descriptions for Millennial's There are a lot of myths out there about millennials and the auto industry, but you can’t let that get in the way of your business. The fact of the matter is that the millennial generation – including people born between 1971 and 1982 – represents some $200 billion in annual purchasing power. And a great method for tapping into that buying potential is with effective vehicle descriptions. They’re the perfect tool for reaching millennials in a style that matches up with their shopping preferences. First off, let’s debunk one of the [...]

Next-generation Vehicle Descriptions: Writing Selling Descriptions for Millennial’s Sarah Lenz2020-03-19T21:25:36+00:00

How to Use Custom Comments to Sell More Pre-owned Vehicles

Sarah Lenz2020-03-19T21:19:58+00:00

How to Use Custom Comments to Sell More Pre-owned Vehicles The right vehicle descriptions can be an important way to attract any customer, but they’re especially vital in the used-car market. That’s because there are key differences in what used- and new-car shoppers are looking for, and your comments need to reflect those differences if you want to maximize their effectiveness. For one thing, a recent study from the experts at McKinsey & Company shows that folks shopping for pre-owned cars are much more focused on the individual benefits of the specific vehicle they are considering. In other words, when customers compare [...]

How to Use Custom Comments to Sell More Pre-owned VehiclesSarah Lenz2020-03-19T21:19:58+00:00

The 5 Top Ingredients for Successful Vehicle Descriptions

Sarah Lenz2020-03-19T21:15:27+00:00

The 5 Top Ingredients for Successful Vehicle Descriptions There’s big news from a recent Cox Automotive Car Buyer Journey Study. According to that report, people in today’s fast-paced world are actually spending less time than ever on the overall car-buying process. But the same research also shows that the percentage of time people spend looking for a vehicle on the Internet is growing. The result is a great opportunity for dealerships to raise their online game with better vehicle descriptions. The thing is, if you want better vehicle descriptions, you have to start with better ingredients. The first thing you need [...]

The 5 Top Ingredients for Successful Vehicle DescriptionsSarah Lenz2020-03-19T21:15:27+00:00

Truck Buying Considerations

Wendy2019-12-19T12:48:20+00:00

When you decide it’s time for a truck or pick-up truck you might think all trucks are built the same – cab, bed, and tailgate. When faced with a decision between so many trucks, how do you decide which one will best serve your needs? It depends on what you’ll use your truck for – towing a boat or hauling construction equipment, as a day to day vehicle for your family or for a camping adventure. Here are some things to know about what various trucks have to offer. Horsepower & Torque Not all truck engines are created equal, and how much [...]

Truck Buying ConsiderationsWendy2019-12-19T12:48:20+00:00

5 Bad Habits That Drive Your Customers Crazy

Cassandra Fushia2019-12-19T12:56:15+00:00

If you take a moment just to enter in a Google search, you’ll see thatthere are many, many articles on the web dedicated to this one subject. Salespeople are everywhere from car dealerships to the server at your local restaurant. We’ll be going over the top 5 bad habits that drive your customers crazy and even out the door. Being a know-it-all. Whether you only think you know everything about the cars you sell or you truly know just about everything there is to know about the inventory, acting like a know-it-all is guaranteed to turn customers off. If you’re [...]

5 Bad Habits That Drive Your Customers CrazyCassandra Fushia2019-12-19T12:56:15+00:00

5 Award-Winning Dealership Websites

Cassandra Fushia2019-12-19T12:57:15+00:00

Dealership Websites that Deliver an Exceptional User Experience In this post, we will be looking at car dealerships who are award-winners in the industry. The following five web pages have earned an award for their site design, responsiveness, and usability. When reading the list we’ve compiled below, consider a few things about your page and whether or not you could make a few changes in the New Year. The Alpine Vision—Halvas Paris won the 2016 Automobile Standard of Excellence Award. This website is clean, concise, and looks good while doing it! 2017 Ram Power Wagon Reveal—SapientNitro & Fiat Chrysler Automobiles [...]

5 Award-Winning Dealership WebsitesCassandra Fushia2019-12-19T12:57:15+00:00

Why the Future of Car Dealerships Depend on Women

Cassandra Fushia2019-12-19T13:00:02+00:00

For a long time, the automotive industry has been owned by men, ran by men, and designed for men. Those times are changing and with more women buying or influencing car purchases, the way we market and sell a car needs to change too. In this blog, we will talk about the ever-changing auto industry and how it has begun to make a dramatic shift towards women being the majority of buyers. Connecting Women to the Industry There was a time, not very long ago when men completely dominated the auto industry. Men held the majority of driver’s licenses’ in [...]

Why the Future of Car Dealerships Depend on WomenCassandra Fushia2019-12-19T13:00:02+00:00