Are Your Comments Getting Better as Prices Go Higher?


The COVID pandemic certainly hit the auto industry hard last year, when new-car sales fell by a fairly steep 14.7%. Yet even as the number of vehicles sold dropped, the prices that people paid for those vehicles increased. In fact, by the end of 2020, buyers were spending more on new cars, trucks, and SUVs than ever before. And it was a similar story on the pre-owned side of the market. Now, some of that certainly has to do with inventory issues. The pandemic shut down factories around the world, which significantly lowered the supply of new vehicles on dealership [...]

Are Your Comments Getting Better as Prices Go Higher?2021-01-15T21:47:36+00:00

Writing Comments for Electric Vehicles, Are You Ready?


More and more, the future of the U.S. auto industry is looking downright electric. In fact, the increasing number of brand-new EVs currently being sold here is slowly but surely trickling its way into the used-car market. If you haven’t seen them yet, plugged-in models like the Nissan LEAF, Chevrolet Bolt, Hyundai Kona, Audi e-Tron, and assorted Teslas are likely to be in your inventory before you know it. So right now is a good time to start thinking about your EV vehicle comments. Of course, you’ve probably heard optimistic predictions about electric vehicles before. But this time, some new [...]

Writing Comments for Electric Vehicles, Are You Ready?2020-11-23T18:24:01+00:00

Are You Ready to Write About 2021’s Hottest New SUVs?


The new year will be here before you know it, and so will an impressive lineup of new and completely redesigned SUVs. These are the rides that are going to attract a lot of customer interest across the country because of their style, technology, performance, and all-around sporty utility. But if you want to attract those shoppers to your showroom — online or in-person — you need to grab their attention with top-notch vehicle descriptions. Additionally, today’s new SUVs are tomorrow’s in-demand used vehicles, which means putting serious effort into superior copy can pay off both now and in the [...]

Are You Ready to Write About 2021’s Hottest New SUVs?2020-11-23T18:14:31+00:00

5 Great Tips for Increasing Traffic on Your Dealership’s Website


Many dealerships have seen dark days so far this year, but it looks like there may be some light at the end of the tunnel. The industry’s third-quarter sales were up substantially over the numbers from earlier in 2020, with many experts expecting the trend to continue. In fact, a recent study by TrueCar/ALG showed that retail new-vehicle sales were up an impressive 27% in the third quarter compared to the second, and some notable companies reported year-over-year sales gains in September, including Hyundai, Honda, and Toyota. And while the U.S. automakers don’t publish monthly sales results, they’re all well-positioned for [...]

5 Great Tips for Increasing Traffic on Your Dealership’s Website2020-10-26T02:37:35+00:00

Wall Street Welcomes Rise of Online Auto Sales


If you’re looking for more proof that online auto sales are here to stay, all you have to do is check the stock market. Share prices for publicly traded used-car groups like Carvana and Vroom, which only sell vehicles online, have skyrocketed this year. And a third player, Shift, was readying an IPO as this blog was being published. In other words, more and more people are investing in the online auto-sales business model, and if your dealership doesn’t want to fall behind, we suggest you do the same. The numbers tell the story. According to a recent report by The [...]

Wall Street Welcomes Rise of Online Auto Sales2020-09-08T19:09:56+00:00

Is Your Dealership Ready for the New Normal?


  Now that many COVID-19 restrictions are being lifted, dealerships across the country are re-opening and getting ready for a return to business as usual. But you know what? That’s simply not going to work anymore. Shopping for cars online has reached a tipping point, and customers definitely prefer the “new normal.” But if in-store traffic never gets back to pre-pandemic levels, your sales numbers can still reach new heights. The same focus on virtual shopping that helped you get through the worst of the Coronavirus emergency can also help you get more customers now — even if they never [...]

Is Your Dealership Ready for the New Normal?2020-05-28T22:09:42+00:00

Let daN Power All of Your Inventory Descriptions 


Let daN Power All of Your Inventory Descriptions Have you considered getting custom descriptions from Dealer Assist Now for your Powersports inventory? Sure, daN got its start in the auto industry, but since opening our virtual doors in 2007, we’ve successfully shared more than 6.5 million handwritten vehicle descriptions and partnered with more than 7,000 dealerships. So now that daN has become a leading innovator in one of the globe’s most competitive industries, we’re ready to bring the same advantages to the world of Powersports. Whether it’s for motorcycles, snowmobiles, ATVs, or personal watercraft, the daN method can deliver SEO-friendly [...]

Let daN Power All of Your Inventory Descriptions 2020-04-21T02:41:54+00:00

Giving Customers a Better View


Give Customers a Better View of Your Vehicles with Better Comments No matter how many hours they spend researching vehicles on the Internet, nearly all customers want to see a vehicle in person before they buy it. There’s no better way to make sure a car or truck fits your needs than to experience it for yourself. Of course, that’s not so easy to do when many states are now asking folks not to leave their homes unless absolutely necessary. But while opportunities to visit your store may be limited, there are many tactics you can rely on to help. [...]

Giving Customers a Better View2020-04-09T17:07:02+00:00

Marketing Today with the Right Digital Touchpoints


Marketing Today with the Right Digital Touchpoints   Building strong customer relationships is key to long-term success in the auto industry. That’s the best way to create repeat buyers who are more likely to spread the good word about positive shopping experiences. Of course, establishing those relationships can be a challenge. A dealership has to prove itself at each touchpoint in the sales process, so every customer engagement must be consistent, transparent, and helpful. You also have to put quality over quantity. It turns out that providing fewer – but better – customer interactions can be especially effective with auto [...]

Marketing Today with the Right Digital Touchpoints2020-03-31T00:51:43+00:00

Writing Effective Vehicle Descriptions: Do it the Right Way


Writing Effective Vehicle Descriptions: Do it the Right Way   At this stage, we aren’t going to waste your time talking about how the Internet has become a necessary part of your business. Most successful dealers are already in the digital space, and a recent white paper by Spectrum Reach confirms that 85% of new car buyers now “shop extensively online” before they ever visit a dealership in person. So the real question is how do you connect the dots by getting potential customers to move from your virtual showroom to the real thing? Well, one proven method is with effective vehicle [...]

Writing Effective Vehicle Descriptions: Do it the Right Way2020-03-19T22:40:03+00:00