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See for yourself why AutoTrader,, ebay Motors, or Carfax recommends using custom comments to market your vehicles online with a free 1-day test drive of daN. You’ll get free access to 25 free used vehicle comments per store (IP verified). This is a great way to see what a difference using daN’s custom vehicle comments makes versus using a VIN dump or writing them yourself. Get started today with your free trial of custom vehicle comments and sellers notes – no credit card required.

Top 4 Reasons Industry Leaders Encourage Custom Vehicle Comments

1. SELL COPY: Adding copy to any vehicle listing will result in a 50% increase in contacts1. However, quality and quantity both matter.

2. QUANTITY: Writing more than 12 words will increase contacts by 80% compared to used vehicles without ad copy.

3. QUALITY: Use language with a strong call to action to catch the car shopper’s attention. Incorporate keywords relevant to your vehicle that in-market shoppers frequently search for, including new, low, call, special, sale, CARFAX, check, service, incentive, financing, customer, reputation, excellence, experience, family, and quality. Adding five or more of these keywords will result in a 24% boost in contacts1.

4. SEARCHABLE: It’s crucial to list specific characteristics, including trim and body style, for vehicles to ensure customers find what they are looking for. Two out of every three used-car shoppers narrow down their search results using the filters in place. The top five ways consumers filter search results are by year, price, mileage, body, style/trim, and transmission.

1. Merchandising Effectiveness Analysis, 2009 – Dealer Confidence Guide, 2010

Free Trial

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  • Do it Yourself
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