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Top 4 Reasons Industry Leaders Encourage Custom Vehicle Comments
1. SELL COPY: Adding copy to a Any Vehicle listing will result in a 50% increase in contacts1. However, quality and quantity both matter.
2. QUANTITY: Writing more than 12 – words will increase contacts by 80% compared to used-vehicles without ad copy.
3. QUALITY: Use language with a strong call-to-action to catch the car shopper’s attention. Incorporate keywords relevant to your vehicle that in-market shoppers frequently search for including: new, low, call, special, sale, CARFAX, check, service, incentive, financing, customer, reputation, excellence, experience, family and quality. Adding five or more of these keywords will result in a 24% boost in contacts1.
4. SEARCHABLE: It’s crucial to list specific characteristics including trim and body style for vehicles to ensure customers find what they are looking for. Two out of every three used-car shoppers narrow down their search results using the filters in place. The top five ways consumer’s filter search results are by year, price, mileage, body, style/trim and transmission.
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1. Cars.com Merchandising Effectiveness Analysis, 2009 – Dealer Confidence Guide, 2010