Engaging detailed descriptions

Increase Engagement

Utilize online vehicle descriptions that go beyond the basic features list and accurately represent each vehicle and resonate with your target buyer.

be found-custom descriptions

Get Found Online

Implement search engine optimized vehicle descriptions that leverage a combination of keywords, vehicle details, and experiential information.

be selected custom descriptions

Be the Top Choice

Convert browsers into buyers with vehicle descriptions that stand out from the pack and connect with your online shoppers.

Why Are Online Descriptions Important for Smart Vehicle Dealers?

The web is your potential customer’s primary means of seeking out information about vehicles they are interested in buying – including Smart vehicles. To get your inventory in front of potential customers, you need to be where they are and deliver each Smart vehicle in the manner your best salesperson would on your showroom floor. This requires putting a focus on creating handwritten, customer-focused descriptions for each Smart vehicle in your inventory that are designed to support your search engine optimization (SEO) efforts.

Optimizing Your Vehicle Detail Pages for Search

When you go to a search engine like Google and type in a word, sentence, or question, the site returns a long list of sites it believes are most relevant to your query. The higher a website appears in those search results, the more likely it is someone will click on it.

The goal of search engine optimization (SEO) is to boost a website to the top of those results when someone searches for a relevant term. You can use SEO to rank higher in searches for terms like “brand + dealer” or “Smart+model for sale” and so forth.

SEO relies on a proven combination of techniques, including:

  • Incorporating high-ranking keywords into the content on your site
  • Updating your site frequently to ensure fresh content
  • Having custom content (not just duplicate content from the manufacturer)

And that’s just the beginning. SEO can be very complex, but you can check out our SEO resources to learn more about why it’s important and how to incorporate all the SEO factors that matter into your website to rank better in searches. The key message here is about your content. By writing better vehicle descriptions (content) for your website, you can improve your lead generation and get more people to submit contact information. This is when Dealer Assist Now’s Smart vehicle description writing services can come in handy!

Bridging the Online/Offline Gap

In today’s omnichannel world, vehicle shopping experiences across channels blend into one another, allowing shoppers easy access to information and choices with just a few clicks. The dealers that have the most effective online vehicle content create environments around vehicles that “feel” real even if the shopper is only experiencing it through a screen.

Why Choose Us

At Dealer Assist Now, we understand the value of unique Smart vehicle product descriptions and their role in influencing your buyers’ decisions while browsing through your online inventory. What further makes our vehicle description writing service stand out is our experience in working with a variety of dealership eCommerce platforms. Trust daN to provide you with engaging, description and SEO friendly eCommerce vehicle descriptions.

  • No Penalties – Writing eCommerce descriptions from scratch is one of the best ways of preventing Google from penalizing you for duplicate content.
  • Better Online Exposure – Adding relevant keywords to your vehicle descriptions will increase their visibility online, especially to search engines. Therefore, more traffic will come your way naturally.
  • Focus on Benefits – Manufacturers focus on features and technical specifications. However, you need to focus on the benefits to coax today’s smart buyers into choosing to buy from you.
  • Generating Interest Around Item – Conventional descriptions from manufacturers tend to be dry, but you cannot afford to do so. By ‘spicing up’ your vehicle description writing, you will successfully manage to make your descriptions appealing. Even if your visitor does not make a purchase, they may recommend your vehicle or dealership simply because your content was great.

Why daN for custom descriptions for Smart brand vehicles

Custom Smart vehicle descriptions are vital to the overall success of your business.
Vehicle product descriptions are critical for SEO and act as a dealer’s primary tool for online conversion optimization. Dealer Assist Now makes it easy to have a custom, handwritten vehicle description. Take control of your website.

Sample Descriptions

Parking is pleasure when you’re behind the wheel of our feisty 2017 Smart fortwo Passion Coupe that’s pouring on the charm in Hazel Brown Metallic! Powered by a 1.0 Liter 3 Cylinder that delivers 89hp and is paired with a 5 Speed Manual transmission. Our Rear Wheel Drive is fun and functional, with a best-in-class turning radius, awesome maneuverability, and near 37mpg on the open road. You’ll go further with our Smart fortwo that’s modern and stylish with alloy wheels, a black grille, and LED daytime running lights!

Surprisingly spacious, this Passion Coupe has ample room for you and a friend. You’ll be comfortable in your height adjustable cloth driver seat, and appreciate a fold-flat passenger seat, cruise control, power windows/mirrors, air-conditioning, a storage compartment in the center console, and a retractable cargo cover. Find your tunes on the AM/FM/CD audio, stay safely connected via wireless phone connectivity, and take on your day with this incredible traveling companion.

Drive with confidence knowing our Smart uses reinforced high-strength steel to protect you, while Crosswind Assist, electronic stability, and other advanced safety features are also on board to help you avoid and manage challenging driving situations. This fortwo is certainly an intelligent pick! Print this page and call us Now… We Know You Will Enjoy Your Test Drive Towards Ownership!


At Smart, Every Certified Pre-Owned Smart like our 2016 is rigorously inspected by our trained Smart technicians. Depending on the model year of your Certified Pre-Owned smart, you could have either 1 year / up to 100,000 total vehicle accumulated miles or 2 years / up to 100,000 total vehicle accumulated miles plus Roadside Assistance. Ask us about the finance options available through Mercedes-Benz Financial. Meet our 2016 Smart Electric Drive Coupe that has been crafted to eliminate fuel completely and looks even better in Deep Black! Powered by an Electric Motor that offers 74hp while combined with a Single Gear Automatic transmission that offers instant off the line power. This Rear Wheel Drive Coupe attains near 70 miles on a single household charge or 122mpg in the city! The battery charges ultra fast and that’s just the beginning.

The Electric Drive is a premium car that allows you to have endless combinations of customizations while offering amenities such as keyless entry and a leather-wrapped sport steering wheel. Inside, you will feel as the engineers sculpted this cockpit around you. Easy to reach controls, power windows, locks, and mirrors are an awesome upgrade for you. Check out the full visibility and take in the coolness factor that always comes with something this sweet!

Safety is top of mind with the engineering team from Smart offering nearly a decade of innovation. Our Safety Cell is a design element modeled after a race car roll cage. Its only job is to protect you and your passenger. It does well in tests! Print this page and call us Now… We Know You Will Enjoy Your Test Drive Towards Ownership!


At Smart, Every Certified Pre-Owned Smart like our 2015 is rigorously inspected by our trained Smart technicians. Depending on the model year of your Certified Pre-Owned smart, you could have either 1 year / up to 100,000 total vehicle accumulated miles or 2 years / up to 100,000 total vehicle accumulated miles plus Roadside Assistance. Ask us about the finance options available through Mercedes-Benz Financial. You’ll love our 2015 Smart fortwo Passion Cabriolet that has been masterfully crafted by Mercedes Benz engineers. Presented in stunning Blue Metallic, this car guarantees fun in the sun! At the heart of this spunky Rear Wheel Drive is a 1.0 Liter 3 Cylinder that delivers 70hp with precision. It is perfectly matched with a fun-to-drive 5 Speed Automated Manual transmission that can be shifted Manually if desired. You’ll love the feeling as this efficient team pushes you to a top speed of 90mph and still manages to score an astounding 40mpg on the open road. Enjoy the playfulness of this cabriolet as you feel the wind in your hair and maneuver with ease. You’ll also find changing lanes and merging through traffic has never been such a breeze! Just as the name indicates, there is Passion behind the design of this premium car. A powered soft top with its own sunroof window and unique 15-inch alloy wheels enhance the exterior. You’ll also appreciate automatic headlights and wipers, heated power outside mirrors and keyless entry.

Slip inside this Passion Cabriolet and you’ll be pleasantly surprised at how spacious this car seems! Grip the leather wrapped sport wheel and crank up the sound system as you turn heads in this brilliant cabriolet.

Of course, safety is a top priority and advanced safety features have earned our Smart fortwo excellent safety ratings. For example, our Safety Cell is a design element modeled after a race car roll cage and it protects you and your passenger and offers even more peace of mind. Offering flat-out fun and relief in the busy city, this Smart car is the solution you’ve been searching for. Print this page and call us Now… We Know You Will Enjoy Your Test Drive Towards Ownership!

daN’s Commitment to Smart Comments

Dealer Assist Now began its journey in 2007 as a place for dealers to share vehicle comments/seller’s notes. We started with a few dealers and quickly grew a full-service platform that helps dealers in all 50 states and a few in other countries. We work with your Smart Car product with the goal to be the voice of the vehicle. Without comments, your online store is like a salesperson standing next to your vehicle with his or her mouth taped shut.

Our Smart Car comment staff attends auto shows, follows motorsports, and comprehends the dynamics of Smart vehicle ownership. They understand the confidence you have with the Pure Coupe and describe it with passion. Our writers know the Electric Drive buyer as well as the Passion Cabriolet owner. Smart Car is a newer way of life and for anyone that has not experienced this pleasure, we walk them down the path.

If you don’t have time for Self-Service, we offer a practical Full-Service solution that makes your vehicles sound the best. Our staff is divided into several departments based upon brands we are managing. We have seasoned writers that work with the back-end tools from HomeNet, Dealer.com, Cobalt, AutoTrader, Cars.Com, Rey-Rey Naked Lime, and hundreds more in the USA/Canada. We accept feeds daily or set up APIs for faster service. Our professionals have a pure passion for your product and are excited to help you sell.

Smart Brand Manager

Our Smart Car brand manager supplies the Dealer Assist Now team with all current year’s comments that are designed to make your vehicle sound the very best. The Smart Car brand manager for daN has experienced each model, each trim package, and has spent time in these impressive machines from the showroom to the street. They help process all CPO comments to make all of your Certified Smart Cars sound the very best and mirror Smart Car’s offerings – Common sense drives people to the car that is priced right, looks great, and sounds the best! We Supply The Sounds Best For America’s Smart Car Dealers.

How It Works

Our team customizes comments to tell the story of each vehicle with a clear call to action for your store. This provides consistency to your online marketing and helps drive traffic. We give buyers the facts they need to make an intelligent buying decision. Our daN staff has years of training with industry leaders like AutoTrader.com, Cobalt, Dealer Specialties, CARS.com, HomeNet, eCarlist, Dealer.com, Liquidmotors, and many others!

Full-Service New — Our Smart Car brand manager reviews each placement and ensures your Smart Car comments sound the very best! We process incoming feeds and write comments the same day when pictures are present. daN knows what it takes to get your vehicle on the “shortlist” when customers are making the decisions. Buyers are just like you and choose the one that is priced right, has great pictures, and sounds the best!

Self-Service New — Access to the daN dealer site through the Secure Dealer Portal allows you single log on access to all 2012 and newer Smart Car starter comments plus over 1 million and growing of brand X used. This is a dealer managed cut/paste option (no writing) with the ability to change any comment to suit you 100% **Popular choice for any ISM

Need Used Comments Managed Daily? daN has a plan for your store!

Custom Vehicle Comments - Dealer Assist Now

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Content. Traffic. Sales. Make the connection with custom descriptions.