Why Are Online Descriptions Important for Smart Vehicle Dealers?
The web is your potential customer’s primary means of seeking out information about vehicles they are interested in buying – including Smart vehicles. To get your inventory in front of potential customers, you need to be where they are and deliver each Smart vehicle in the manner your best salesperson would on your showroom floor. This requires putting a focus on creating handwritten, customer-focused descriptions for each Smart vehicle in your inventory that are designed to support your search engine optimization (SEO) efforts.
Optimizing Your Vehicle Detail Pages for Search
When you go to a search engine like Google and type in a word, sentence, or question, the site returns a long list of sites it believes are most relevant to your query. The higher a website appears in those search results, the more likely it is someone will click on it.
The goal of search engine optimization (SEO) is to boost a website to the top of those results when someone searches for a relevant term. You can use SEO to rank higher in searches for terms like “brand + dealer” or “Smart+model for sale” and so forth.
SEO relies on a proven combination of techniques, including:
- Incorporating high-ranking keywords into the content on your site
- Updating your site frequently to ensure fresh content
- Having custom content (not just duplicate content from the manufacturer)
And that’s just the beginning. SEO can be very complex, but you can check out our SEO resources to learn more about why it’s important and how to incorporate all the SEO factors that matter into your website to rank better in searches. The key message here is about your content. By writing better vehicle descriptions (content) for your website, you can improve your lead generation and get more people to submit contact information. This is when Dealer Assist Now’s Smart vehicle description writing services can come in handy!
Bridging the Online/Offline Gap
In today’s omnichannel world, vehicle shopping experiences across channels blend into one another, allowing shoppers easy access to information and choices with just a few clicks. The dealers that have the most effective online vehicle content create environments around vehicles that “feel” real even if the shopper is only experiencing it through a screen.
Why Choose Us
At Dealer Assist Now, we understand the value of unique Smart vehicle product descriptions and their role in influencing your buyers’ decisions while browsing through your online inventory. What further makes our vehicle description writing service stand out is our experience in working with a variety of dealership eCommerce platforms. Trust daN to provide you with engaging, description and SEO friendly eCommerce vehicle descriptions.
- No Penalties – Writing eCommerce descriptions from scratch is one of the best ways of preventing Google from penalizing you for duplicate content.
- Better Online Exposure – Adding relevant keywords to your vehicle descriptions will increase their visibility online, especially to search engines. Therefore, more traffic will come your way naturally.
- Focus on Benefits – Manufacturers focus on features and technical specifications. However, you need to focus on the benefits to coax today’s smart buyers into choosing to buy from you.
- Generating Interest Around Item – Conventional descriptions from manufacturers tend to be dry, but you cannot afford to do so. By ‘spicing up’ your vehicle description writing, you will successfully manage to make your descriptions appealing. Even if your visitor does not make a purchase, they may recommend your vehicle or dealership simply because your content was great.
Custom Smart vehicle descriptions are vital to the overall success of your business.
Vehicle product descriptions are critical for SEO and act as a dealer’s primary tool for online conversion optimization. Dealer Assist Now makes it easy to have a custom, handwritten vehicle description. Take control of your website.
daN’s Commitment to Smart Comments
Dealer Assist Now began its journey in 2007 as a place for dealers to share vehicle comments/seller’s notes. We started with a few dealers and quickly grew a full-service platform that helps dealers in all 50 states and a few in other countries. We work with your Smart Car product with the goal to be the voice of the vehicle. Without comments, your online store is like a salesperson standing next to your vehicle with his or her mouth taped shut.
Our Smart Car comment staff attends auto shows, follows motorsports, and comprehends the dynamics of Smart vehicle ownership. They understand the confidence you have with the Pure Coupe and describe it with passion. Our writers know the Electric Drive buyer as well as the Passion Cabriolet owner. Smart Car is a newer way of life and for anyone that has not experienced this pleasure, we walk them down the path.
If you don’t have time for Self-Service, we offer a practical Full-Service solution that makes your vehicles sound the best. Our staff is divided into several departments based upon brands we are managing. We have seasoned writers that work with the back-end tools from HomeNet, Dealer.com, Cobalt, AutoTrader, Cars.Com, Rey-Rey Naked Lime, and hundreds more in the USA/Canada. We accept feeds daily or set up APIs for faster service. Our professionals have a pure passion for your product and are excited to help you sell.
Smart Brand Manager
Our Smart Car brand manager supplies the Dealer Assist Now team with all current year’s comments that are designed to make your vehicle sound the very best. The Smart Car brand manager for daN has experienced each model, each trim package, and has spent time in these impressive machines from the showroom to the street. They help process all CPO comments to make all of your Certified Smart Cars sound the very best and mirror Smart Car’s offerings – Common sense drives people to the car that is priced right, looks great, and sounds the best! We Supply The Sounds Best For America’s Smart Car Dealers.
How It Works
Our team customizes comments to tell the story of each vehicle with a clear call to action for your store. This provides consistency to your online marketing and helps drive traffic. We give buyers the facts they need to make an intelligent buying decision. Our daN staff has years of training with industry leaders like AutoTrader.com, Cobalt, Dealer Specialties, CARS.com, HomeNet, eCarlist, Dealer.com, Liquidmotors, and many others!
Full-Service New — Our Smart Car brand manager reviews each placement and ensures your Smart Car comments sound the very best! We process incoming feeds and write comments the same day when pictures are present. daN knows what it takes to get your vehicle on the “shortlist” when customers are making the decisions. Buyers are just like you and choose the one that is priced right, has great pictures, and sounds the best!
Self-Service New — Access to the daN dealer site through the Secure Dealer Portal allows you single log on access to all 2012 and newer Smart Car starter comments plus over 1 million and growing of brand X used. This is a dealer managed cut/paste option (no writing) with the ability to change any comment to suit you 100% **Popular choice for any ISM
Need Used Comments Managed Daily? daN has a plan for your store!
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