Effective Porsche Descriptions
Marketing vehicles to customers online can be a daunting task, especially when you are trying to make yours stand out from those offered by your competition. When you are selling the same Porsche vehicles as someone else, how should you make yours stand out? The greatest way to give your vehicles staying power in the minds of buyers is to provide an accurate, engaging product description that will inspire them to buy your over that of your competition. When you are faced with trying to come up with accurate, yet creative, ways of describing your inventory, your best option would be to utilize a description writing service.
Professional Writing that Connects
The biggest benefit you will get when hiring a vehicle description writing service is the vocabulary that will catch the attention of your potential buyers online. When you want to inspire trust in your Porsche vehicles and ensure visitors they’ve found what they are looking for, specific words should be used. If you just tell a website visitor your product’s technical specifications and leave it at that, they will likely skim past everything and find a dealer that uses key terms that tell them that their product is somehow superior. That dealer may be selling the exact same Porsche vehicle for the exact same price, but the wording can make all the difference.
Creating Emotional Connections
When you use the right words to describe your vehicles, they will engage the potential buyer and make an emotional connection with them. They will feel trust in you as a dealer or your vehicle, or they will feel relieved that they have found the Porsche they have been looking for. The right description can inspire some type of positive emotion in a visitor that will help them not only remember your Porsche vehicle, but also remember your company and/or website. Choosing the right words can make all the difference in someone going to a different dealer or making their purchase with you. Buyers pick the vehicle that sounds “best.”
Supporting the Omnichannel Path
to Purchase
Omnichannel shoppers often utilize vehicle descriptions at online dealers explicitly for vehicle research, even if they intend on making their final buying decision in the dealership. Consumers’ expectations about the kind of information they’ll be able to access online has dramatically increased. More and more shoppers research vehicles via mobile even while in-dealership, often while holding their device in one hand as they look at a vehicle. Window stickers have a finite amount of space while the web has the advantage of infinite scroll.
Shoppers turn to online vehicle research to get detailed information, comparison shop, and even read car ratings and reviews–all things that they usually can’t get from window stickers.
Optimized vehicle descriptions are a key enabler to ranking highly on search and opening the door to further exploration. Your vehicle descriptions now need to do the work of getting your shoppers to get to walk through it. More engagement means more shopper consideration which increases your chance of a sale. Custom product descriptions will capture your shoppers’ attention and can increase vehicle sales.
What You Get With Each Description
Sample Descriptions
daN’s Commitment to Porsche Comments
Dealer Assist Now began its journey in 2007 as a place for dealers to share vehicle comments/seller’s notes. We started with a few dealers and quickly grew a full-service platform that helps dealers in all 50 states and a few in other countries. We work with your Porsche product with the goal to be the voice of the vehicle. Without comments, your online store is like a salesperson standing next to your vehicle with his or her mouth taped shut.
Our Porsche comment staff attends auto shows, follows motorsports, and comprehends the dynamics of Porsche vehicle ownership. They understand the confidence you have with the 911 and describe it with passion. Our writers know the Cayman buyer as well as the Boxster owner. Porsche is a way of life and for anyone that has not experienced this pleasure, we walk them down the path.
If you don’t have time for Self-Service, we offer a practical Full-Service solution that makes your vehicles sound the best. Our staff is divided into several departments based upon brands we are managing. We have seasoned writers that work with the back-end tools from HomeNet, Dealer.com, Cobalt, AutoTrader, Cars.Com, Rey-Rey Naked Lime, and hundreds more in the USA/Canada. We accept feeds daily or set up APIs for faster service. Our professionals have a pure passion for your product and are excited to help you sell.
Porsche Brand Manager
Our Porsche brand manager supplies the Dealer Assist Now team with all current year’s comments that are designed to make your vehicle sound the very best. The Porsche brand manager for daN has experienced each model, each trim package, and has spent time in these powerful machines from the showroom to the street. They help process all CPO comments to make all of your Certified Porsches sound the very best and mirror Porsche’s offerings – Common sense drives people to the car that is priced right, looks great, and sounds the best! We Supply The Sounds Best For America’s Porsche Dealers.
How It Works
Print our Porsche Brochure
Our team customizes comments to tell the story of each vehicle with a clear call to action for your store. This provides consistency to your online marketing and helps drive traffic. We give buyers the facts they need to make an intelligent buying decision. Our daN staff has years of training with industry leaders like AutoTrader.com, Cobalt, Dealer Specialties, CARS.com, HomeNet, eCarlist, Dealer.com, Liquidmotors, and many more!
Full-Service New — Our Porsche brand manager reviews each placement and ensures your Porsche comments sound the Very Best! We process incoming feeds and write comments the same day when pictures are present. daN knows what it takes to get your vehicle on the “shortlist” when customers are making the decisions. Buyers are just like you and choose the one that is priced right, has great pictures, and sounds the best!
Self-Service New — Access to the daN dealer site through the Secure Dealer Portal allows you single log on access to all 2012 and newer Porsche starter comments plus over 1 million and growing of brand X used. This is a dealer managed cut/paste option (no writing) with the ability to change any comment to suit you 100% **Popular option for any ISM
Need Used Comments Managed Daily? daN has a plan for your store!
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