Mini vehicle description writing service

Increase Your Digital Sales

We develop compelling descriptions that move potential customers to take action, increasing sales. Connect, engage, and convert with daN.

Engage Your Mobile Audience

High-quality descriptions lets you rise above your competition by highlighting what makes your vehicles the best choice.

Improve SEO for Traffic

Search engine optimization is vital to online success. Custom descriptions result in higher rankings compared to duplicated “manufacturer descriptions.”

Why Are Online Descriptions Important
for Mini Vehicle Dealers?

The web is your potential customer’s primary means of seeking out information about vehicles they are interested in buying – including Mini vehicles. To get your inventory in front of potential customers, you need to be where they are and deliver each Mini vehicle in the manner your best salesperson would on your showroom floor. This requires putting a focus on creating Hand Written, customer-focused descriptions for each Mini vehicle in your inventory that are designed to support your search engine optimization (SEO) efforts.

Optimizing Your Vehicle Detail Pages for Search

When you go to a search engine like Google and type in a word, sentence, or question, the site returns a long list of sites it believes are most relevant to your query. The higher a website appears in those search results, the more likely it is someone will click on it.

The goal of search engine optimization (SEO) is to boost a website to the top of those results when someone searches for a relevant term. You can use SEO to rank higher in searches for terms like “brand + dealer” or “Mini+model for sale” and so forth.

SEO relies on a proven combination of techniques, including:

  • Incorporating high-ranking keywords into the content on your site
  • Updating your site frequently to ensure fresh content
  • Having custom content (not just duplicate content from the manufacturer)

And that’s just the beginning. SEO can be very complex, but you can check out our SEO resources to learn more about why it’s important and how to incorporate all the SEO factors that matter into your website to rank better in searches. They key message here is about your content. By writing better vehicle descriptions (content) for your website, you can improve your lead generation and get more people to submit contact information. This is when Dealer Assist Now’s Mini vehicle description writing services can come in handy!

Bridging the Online/Offline Gap

In today’s omnichannel world, vehicle shopping experiences across channels blend into one another, allowing shoppers easy access to information and choices with just a few clicks. The dealers that have the most effective online vehicle content create environments around vehicles that “feel” real even if the shopper is only experiencing it through a screen.

Why Choose Us

At Dealer Assist Now, we understand the value of unique Mini vehicle product descriptions and their role in influencing your buyers’ decisions while browsing through your online inventory. What further makes our vehicle description writing service stand out is our experience in working with a variety of dealership eCommerce platforms. Trust daN to provide you with engaging, description and SEO friendly eCommerce vehicle descriptions.

  • No Penalties – Writing eCommerce descriptions from scratch is one of the best ways of preventing Google from penalizing you for duplicate content.
  • Better Online Exposure – Adding relevant keywords to your vehicle descriptions will increase their visibility online, especially to search engines. Therefore, more traffic will come your way naturally.
  • Focus on Benefits – Manufacturers focus on features and technical specifications. However, you need to focus on the benefits to coax today’s smart buyers into choosing to buy from you.
  • Generating Interest Around Item – Conventional descriptions from manufacturers tend to be dry, but you cannot afford to do so. By ‘spicing up’ your vehicle description writing, you will successfully manage to make your descriptions appealing. Even if your visitor does not make a purchase, they may recommend your vehicle or dealership simply because your content was great.

When was the last time you ventured beyond page 1 of a search engine?

Vehicle product descriptions are critical for SEO and act as a dealer’s primary tool for online conversion optimization. Dealer Assist Now makes it easy to have custom, handwritten vehicle description. Take control of your website.

Sample Description

Our 2017 MINI Cooper Hardtop S 2 Door is raring to go in Lapisluxury Blue! Motivated by a Turbo 2.0 Liter 4 Cylinder that delivers 189hp and is matched to 6 Speed Manual gearbox to send you to 60mph in just over 6 seconds. Experience an extra dose of fun behind the wheel while scoring near 33mpg on the highway in this Front Wheel Drive Hatchback! You can even tailor your drive to your mood with our driving mode selector that let you emphasize performance and fuel-efficiency even more. Feisty and fun, our Cooper boasts an ideal blend of unique style and maneuverability. Check out the hood scoop, dual exhaust, and LED fog lights.

Open the door to the surprisingly spacious Hardtop S interior and experience an abundance of amenities made to spoil you including keyless entry, power accessories, a leather-wrapped sport steering wheel with audio controls, heated front seats, a cooled glove box, and a center armrest. Staying safely connected is a breeze thanks to Bluetooth, a central display, smartphone app integration, USB, and a great audio system.

Boasting an incredible reputation for reliability and durability, our MINI takes care of you with anti-lock disc brakes, stability/traction control, front-seat side airbags, front knee airbags, and full-length side curtain airbags. Get behind the wheel of this charismatic Cooper and you’ll see why it’s the smart choice! Print this page and call us Now… We Know You Will Enjoy Your Test Drive Toward Ownership.

Load up the gang and get going in our 2016 MINI Cooper Countryman dressed up in Starlight Blue Metallic! Powered by a 1.6 Liter 4 Cylinder offering 121hp while connected to a 6 Speed Automatic gearbox for incredible passing authority. This Front Wheel Drive team works harmoniously to provide you with a lively ride with agile handling and near 35mpg on the open road! With a bold grille and playful stance, our Cooper Countryman elevates your style! Check out those roof rails and alloy wheels, then open the door to the surprisingly spacious interior that offers plenty of sophistication, cargo space and legroom to accommodate even your most discerning passengers.

Once you slide into the Countryman’s adjustable heated leatherette seats and take in the vibe of this cabin, you’ll feel the true spirit that is quintessential MINI! Enjoy such amenities as full power accessories, a trip computer, a chilled glovebox, steering wheel audio controls, Bluetooth, and a great sound system with available satellite radio as you make your way to your next destination.

Our MINI Countryman is filled with advanced safety features and has earned superior safety ratings for your added peace of mind. Now is the time to improve your commute with a fun driving experience that balances style, comfort, and whimsy without missing a beat. Print this page and call us Now… We Know You Will Enjoy Your Test Drive Towards Ownership!

Our MINI has aced its rigorous inspection qualifying it as a Certified Pre-Owned and offers great peace of mind for consumers like you. This MINI has been inspected by our technicians and comes with a CARFAX vehicle history report, plus adds a 2 year/50,000 mile Limited Warranty from the expiration of the new car warranty. Additionally, 24/7 Roadside Assistance is included. This warranty is Fully Transferable. Don’t forget our special financing or leasing options available…Ask us for Details! Get yourself behind the wheel of our 2015 MINI Cooper Convertible in brilliant White Silver Metallic! The magic begins with a capable TurboCharged 1.6 Liter 4 Cylinder that delivers 181hp and is paired with an enthusiastic 6 Speed Manual transmission. Our feisty Convertible takes you on a luxurious open-air joyride with stellar handling while providing impressive acceleration and scoring near 35mpg on the open road.

Take a look at our endearing Convertible S with its expressive retro styling and modern accents that can be customized to suit your unique personality. Our innovative full power convertible top offers unlimited headroom courtesy of Mother Nature and even includes a sunroof feature! You’ll be impressed with the masterfully-crafted interior with full power accessories, a height-adjustable leatherette driver seat, and multi-color ambient lighting. Turn up the six-speaker stereo with a CD player, HD radio, available satellite radio, and an auxiliary audio jack and set off into the wild blue yonder!

Advanced safety features such as pop-up rollover bars and larger front side airbags that extend to head height have been meticulously designed to keep you safe as you make your way in this charming MINI. Reward yourself today with the kind of quality fun that can only come from MINI Cooper! Print this page and call us Now… We Know You Will Enjoy Your Test Drive Towards Ownership!

daN’s Commitment to MINI Comments

Dealer Assist Now began its journey in 2007 as a place for dealers to share vehicle comments/seller’s notes. We started with a few dealers and quickly grew a full-service platform that helps dealers in all 50 states and a few in other countries. We work with your MINI vehicle with the goal to be the voice of the vehicle. Without comments, your online store is like a salesperson standing next to your vehicle with his or her mouth taped shut.

Our MINI comment staff attends auto shows, follows motorsports, and comprehends the dynamics of MINI vehicle ownership. They understand the confidence you have with the Hardtop and describe it with passion. Our writers know the Countryman buyer as well as the John Cooper Works owner. MINI is a new way of life and for anyone that has not experienced this pleasure, we walk them down the path.

If you don’t have time for Self-Service, we offer a practical Full-Service solution that makes your vehicles sound the best. Our staff is divided into several departments based upon brands we are managing. We have seasoned writers that work with the back-end tools from HomeNet,, Cobalt, AutoTrader, Cars.Com, Rey-Rey Naked Lime, and hundreds more in the USA/Canada. We accept feeds daily or set up APIs for faster service. Our professionals have a pure passion for the MINI brand and are excited to help you sell.

Mini Brand Manager

Our MINI brand manager supplies the Dealer Assist Now team with all current year’s comments that are designed to make your vehicle sound the very best. The MINI brand manager for daN has experienced each model, each trim package, and has spent time in these impressive machines from the showroom to the street. They help process all CPO comments to make all of your Certified MINIs sound the very best and mirror MINI’s offerings – Common sense drives people to the car that is priced right, looks great, and sounds the best! We Supply The Sounds Best For America’s MINI Dealers.

How It Works

Custom Vehicle Comments - Dealer Assist Now

Print our Mini Brochure

Our team customizes comments to tell the story of each vehicle with a clear call to action for your store. This provides consistency to your online marketing and helps drive traffic. We give buyers the facts they need to make an intelligent buying decision. Our daN staff has years of training with industry leaders like, Cobalt, Dealer Specialties,, HomeNet, eCarlist,, Liquidmotors, and many more!

Full-Service New — Our MINI brand manager reviews each placement and ensures your MINI comments sound the very best! We process incoming feeds and write comments the same day when pictures are present. daN knows what it takes to get your vehicle on the “shortlist” when customers are making the decisions. Buyers are just like you and choose the one that is priced right, has great pictures, and sounds the best!

Self-Service New — Access to the daN dealer site through the Secure Dealer Portal allows you single log on access to all 2012 and newer MINI starter comments plus over 1 million and growing of brand X used. This is a dealer managed cut/paste option (no writing) with the ability to change any comment to suit you 100% **Popular choice for any ISM

Need Used Comments Managed Daily? daN has a plan for your store!

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Content. Traffic. Sales. Make the connection with custom descriptions.