Supporting the Omnichannel
Path to Purchase

Omnichannel shoppers often utilize vehicle descriptions at online dealers explicitly for vehicle research, even if they intend on making their final buying decision in the dealership. Consumers’ expectations about the kind of information they’ll be able to access online has dramatically increased. More and more shoppers research vehicles via mobile even while in-dealership, often while holding their device in one hand as they look at a vehicle. Window stickers have a finite amount of space while the web has the advantage of infinite scroll.

Shoppers turn to online vehicle research to get detailed information, comparison shop, and even read car ratings and reviews–all things that they usually can’t get from window stickers.

Optimized vehicle descriptions are a key enabler to ranking highly on search and opening the door to further exploration. Your vehicle descriptions now need to do the work of getting your shoppers to get to walk through it. More engagement means more buyer consideration which increases your chance of a sale. Custom product descriptions will capture your customers attention and can increase vehicle sales.

The Benefits of Selecting daN as Your Vehicle Description Writing Service

  • Custom descriptions that fuel the emotional need to buy
  • Relevant keywords woven in to appeal to search engines and help you get found
  • Relevant copy that provide answers to the Mercedes-related questions of prospective buyers
  • Features and benefits to show why it is the right choice
  • Rapid turnaround to keep your Mercedes inventory sounding its best
  • We assign the best description writer to you for your niche
  • Free up in-house resources time so they can get back to doing what they do best
  • Free premium customer support because we care about your site as much as you
Mercedes vehicle descriptions

Copy that sells.

Good copy makes your vehicle pages convert. Our professional description writers have a knack for understanding the most compelling features and benefits of Mercedes vehicles. We pull out those features to make your vehicles appeal to your online customers, while writing in the style best suited to them.

Custom Comments for Mercedes dealers

One point of contact.

We’re extremely easy to work with. You’ll be assigned a dedicated writer that you can communicate directly with. Plus, at any time, you can call Aaron Johnson, owner and founder, directly. Getting started is as simple as giving Aaron a call. And, unlike crowdsourcing companies, we don’t ship your writing jobs overseas. Our writing team is US-based.

Description writing services for Mercedes dealers

Bridging the Online/Offline Gap

In today’s omnichannel world, vehicle shopping experiences across channels blend into one another, allowing shoppers easy access to information and choices with just a few clicks. The dealers that have the most effective online vehicle content create environments around vehicles that “feel” real even if the shopper is only experiencing it through a screen.

daN makes it easy to implement custom Mercedes vehicle descriptions on the web today.

Take control of your website. Power up your sales and online visibility.

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Sample Descriptions

Our elegant 2019 Mercedes-Benz C-Class C300 4MATIC Sedan is sculpted to perfection in Iridium Silver Metallic! Fueled by a TurboCharged 2.0 Liter 4 Cylinder with ECO start/stop that offers 255hp while matched with a responsive and efficient 9 Speed Automatic transmission. This All Wheel Drive C-Class provides the ideal response in virtually every driving situation while rewarding you with impressive acceleration, brilliant handling, and near 30mpg on the highway. Our C300 is prestigious, poised, and influential as it commands attention whether cruising down the street or parked in your driveway with its aggressive styling and beautiful alloy wheels.

Masterfully crafted down to the last detail, the C300 cabin greets you with keyless ignition, a highly adjustable power driver seat with memory, dual-zone automatic climate control, and split-folding rear seats. Enjoy intuitive access to infotainment with a central controller that teams a touchpad with a rotary knob and one-touch keys for significant functions. Maintaining a safe connection is easy thanks to hands-free Bluetooth, as well as HD radio.

This award-winning Mercedes-Benz Sedan emphasizes safety with an aluminum and high strength steel body structure as well as state-of-the-art safety systems such as Collision Prevention Assist Plus and Crosswind Assist. You desire automotive excellence, and our C300 delivers! Print this page and call us Now… We Know You Will Enjoy Your Test Drive Towards Ownership!

Take a seat in the spotlight behind the wheel of our 2018 Mercedes-Benz GLA-Class GLA250 SUV that’s bold and eye-catching in Night Black! Fueled by a TurboCharged 2.0 Liter 4 Cylinder that puts 208hp at your command with its race-inspired 7 Speed Dual Clutch Automatic transmission for quick passing. Courtesy of Dynamic Select, with this Front Wheel Drive SUV, you can drive according to your mood as you soar to 60mph in 7.2 seconds while attaining near 33mpg on the highway. Better than ever, the dramatic design of our GLA 250 is a total attention getter! Notice the iconic grille, gorgeous wheels, and overall athletic stance of this 5-passenger SUV.

The GLA 250 cabin offers versatile cargo space and upscale amenities that feel indulgent including remote start via mbrace mobile app, dual-zone automatic climate control, a power liftgate, privacy glass, and a 3-spoke multifunction steering wheel. Settle into the ultra-supportive power adjustable driver seat with memory and keep your essential information close at hand courtesy of a central controller and an 8-inch color display as well as Bluetooth, dual USB ports, HD radio receiver, CD/MP3, a media interface, and other state-of-the-art technology.

Safety features are plentiful with Mercedes-Benz and include eight airbags, active brake assist, Attention Assist, a rearview camera, LED daytime running lamps, front fog lamps, and smart engineering with high and ultra-high-strength steel. Adaptive, agile, and eager to please, our GLA 250 is a superb choice that is more than adept at handling your daily drive. Print this page and call us Now… We Know You Will Enjoy Your Test Drive Towards Ownership!

Our magnificent 2017 Mercedes-Benz has aced its rigorous inspection qualifying it as an Unlimited Confidence Certified Pre-Owned vehicle! This machine has been inspected by our master technicians and comes with free roadside assistance, while adding the balance of the new car warranty, plus an additional 12 months, now with unlimited mileage. Included is also a 7-day/500-mile Exchange Privilege, and Don’t forget to inquire about our special financing available. Crafted for discerning drivers who desire only the best, our 2017 Mercedes-Benz SL-Class SL550 Convertible inspires confidence in Polar White! Powered by a Twin TurboCharged 4.7 Liter V8 offering 449hp connected to a 9 Speed Automatic transmission delivers this power seamlessly; soaring to 60mph in just 4.3 seconds while optimizing comfort and fuel-efficiency. You’ll enjoy the shift paddles, the Dynamic Select drive modes of this Rear Wheel Drive and semi-active suspension for nimble, precise handling. Our SL550 is ready to perform with its sporty body styling. Admire the twin-power dome hood, reshaped diamond block grille, flowing LED headlamps, and of course, the retractable hardtop that opens/closes in under 20 seconds.

The SL cabin is perfectly executed with only the finest of materials. Notice the brushed aluminum pedals and AMG illuminated door sills, then settle into the highly adjustable multi-contour heated and ventilated leather seats with memory and massage features. Airscarf neck-level heating, remote start, multi-color ambient lighting, the COMAND interface with navigation, smartphone integration, voice control, and premium audio are just a sampling of top-shelf amenities made to indulge you.

You’ll be kept out of harm’s way with a host of Mercedes-Benz safety features including the aluminum body structure, active brake assist, a rearview camera, attention assist, pre-sale, and advanced airbags. With dramatic style, elegant proportions, and brilliant performance, our SL550 is a masterpiece in motion that’s ready to be your newest traveling companion. Print this page and call us Now… We Know You Will Enjoy Your Test Drive Towards Ownership!

Built to exceed your expectations, our 2019 Mercedes-Benz AMG C43 4MATIC Sedan is sculpted to perfection in Black! Powered by a BiTurbo 3.0 Liter V6 that offers 362hp while perfectly matched with a 9 Speed Automatic transmission with AMG Dynamic Select for incredible passing authority. Our All Wheel Drive soars to 60mph in just 4.6 seconds and delivers brilliant driving dynamics along with near 27mpg on the open road! Our AMG is prestigious, poised, and powerful as it commands attention whether cruising down the street or parked in your driveway with its aggressive styling and beautiful alloy wheels.

Masterfully crafted down to the last detail, the AMG C43 cabin greets you with brushed aluminum pedals, red seat belt and stitching, an AMG menu with Racetimer, and even remote start via mbrace Mobile App. You’ll appreciate dual-zone automatic climate control, sunroof, heated front seats, premium audio with FrontBass, Bluetooth, HD radio, SD card reader, iPod/MP3 input, WiFi hotspot, and other top-shelf amenities.

Our award-winning Mercedes-Benz AMG puts an emphasis on safety with state-of-the-art systems such as Collision Prevention Assist Plus, Blind Spot Assist, Crosswind Assist, and a rear camera. You desire automotive excellence and our AMG C43 delivers! Print this page and call us Now… We Know You Will Enjoy Your Test Drive Towards Ownership!

Our 2017 Mercedes-Benz AMG G63 SUV in Polar White is a modern legend! Powered by an incredibly potent 5.5 Liter Biturbo V8 that offers 563hp while managed with a responsive 7 Speed Automatic transmission to let you rocket to 60mph in just 5.3 seconds! As you make your way off-road with this All Wheel Drive, three sequentially lockable differentials offer increasingly masterful capability so you can conquer any terrain on the face of the Earth with ease! The upright shape of our AMG is impossible to ignore, and its sturdy ladder frame and galvanized steel body have been carefully hand-welded.

Meticulously crafted with keen attention to detail, the G63 leather-trimmed interior greets you with top-shelf amenities such as a sunroof, a rearview camera, heated/ventilated power-adjustable multi-contour front seats, heated rear seats, and more! Maintaining a connection to your digital world is easy thanks to our COMAND interface featuring a prominent display with navigation, Bluetooth, Apple CarPlay/Android Auto capability, and voice commands. Imagine yourself cranking up the premium Harman Kardon sound system and embarking on your next great adventure, whether it be pounding snowdrifts into submission or a hot night out on the town!

Loaded with state-of-the-art safety features from Mercedes-Benz, our AMG lets you drive confidently and enjoy the prestige that comes from driving this type of automotive gem. An icon of world-class capability and enduring style, our highly desirable AMG G63 is the ultimate choice! Print this page and call us Now… We Know You Will Enjoy Your Test Drive Towards Ownership!

Our magnificent 2015 Mercedes-Benz has aced its rigorous inspection qualifying it as an Unlimited Confidence Certified Pre-Owned vehicle! This machine has been inspected by our master technicians and comes with free roadside assistance, while adding the balance of the new car warranty, plus an additional 12 months, now with unlimited mileage. Included is also a 7-day/500-mile Exchange Privilege, and Don’t forget to inquire about our special financing available.

Embrace tremendous power, effortless acceleration, and ultimate refinement behind the wheel of our One Owner, Clean CarFax 2015 Mercedes-Benz AMG SL63 Roadster presented in Obsidian Black Metallic. The handcrafted 5.5 Liter Twin Turbo V8 generates 577hp while perfectly paired with a paddle-shifted 7 Speed Automatic gearbox. With millisecond-quick technologies, increased fuel injection pressure, and turbo boost, you’ll soar to 60mph in an astounding 4.2 seconds while seeing near 20mpg! This is SuperCar performance worthy of any black tie event or thrashing the entrance ramp if any freeway. The consummate luxury roadster, our SL63 is automotive poetry in motion with its unique stance and a retractable hardtop. The powerful contours and advanced aerodynamics are amplified by LED lighting and chrome-accented vents in the hood and fenders.

Settle into the SL63’s multi-contour power-adjustable heated leather seats with memory settings and behold this masterpiece! Take command with the AMG Performance Media system, Bluetooth, and a premium navigation system. Or better yet, crank up the concert-quality 11-speaker Harman Kardon surround-sound audio system with a CD player, available satellite radio, HD radio, and USB/iPod interface and indulge yourself in the pleasure that can only come from AMG!

Drive with confidence knowing that the latest state of the art safety features are in place from Mercedes-Benz to help you avoid and manage challenging driving situations. Abundant in power and prestige that others can simply lust over, this AMG SL63 Roadster is just the reward for which you’ve been searching! Print this page and call us Now… We Know You Will Enjoy Your Test Drive Towards Ownership!

daN’s Commitment to Mercedes Comments

Dealer Assist Now began its journey in 2007 as a place for dealers to share vehicle comments/seller’s notes. We started with a few dealers and quickly grew a full-service platform that helps dealers in all 50 states and a few in other countries. We work with your Mercedes product with the goal to be the voice of the vehicle. Without comments, your online store is like a salesperson standing next to your vehicle with his or her mouth taped shut.

Our Mercedes comment staff attends auto shows, follows motorsports, and comprehends the dynamics of Mercedes vehicle ownership. They understand the confidence of the CLA 250 and describe it with passion. Our writers know the E550 4MATIC sedan buyer as well as the SL550 Roadster owner. Mercedes is a way of life and for anyone that has not experienced this pleasure, we walk them down the path.

If you don’t have time for Self-Service, we offer a practical Full-Service solution that makes your vehicles sound the best. Our staff is divided into several departments based upon brands we are managing. We have seasoned writers that work with the back-end tools from HomeNet, Dealer.com, Cobalt, AutoTrader, Cars.Com, Rey-Rey Naked Lime, and hundreds more in the USA/Canada. We accept feeds daily or set up APIs for faster service. Our professionals have a pure passion for your product and are excited to help you sell.

Mercedes Brand Manager

Our Mercedes brand manager supplies the Dealer Assist Now team with all current year’s comments that are designed to make your vehicle sound the very best. The Mercedes brand manager for daN has experienced each model, each trim package, and has spent time in these powerful machines from the showroom to the street. They help process all CPO comments to make all of your Certified Mercedes sound the very best and mirror Mercedes’ offerings – Common sense drives people to the car that is priced right, looks great, and sounds the best! We Supply The Sounds Best For America’s Mercedes Dealers.

How It Works

Custom Vehicle Comments - Dealer Assist Now

Print our Mercedes Brochure

Our team customizes comments to tell the story of each vehicle with a clear call to action for your store. This provides consistency to your online marketing and helps drive traffic. We give buyers the facts they need to make an intelligent buying decision. Our daN staff has years of training with industry leaders like AutoTrader.com, Cobalt, Dealer Specialties, CARS.com, HomeNet, eCarlist, Dealer.com, Liquidmotors, and many more!

Full-Service New — Our Mercedes brand manager reviews each placement and ensures your Mercedes comments sound the very best! We process incoming feeds and write comments the same day when pictures are present. daN knows what it takes to get your vehicle on the “short list” when customers are making the decisions. Buyers are just like you and choose the one that is priced right, has great pictures, and sounds the best!

Self-Service New — Access to the daN dealer site through the Secure Dealer Portal allows you single log on access to all 2012 and newer Mercedes starter comments plus over 1 million and growing of brand X used. This is a dealer managed cut/paste option (no writing) with the ability to change any comment to suit you 100% **Popular choice for any ISM

Need Used Comments Managed Daily? daN has a plan for your store!

Packages and Pricing

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