Supporting the Omnichannel
Path to Purchase
Omnichannel shoppers often utilize vehicle descriptions at online dealers explicitly for vehicle research, even if they intend on making their final buying decision in the dealership. Consumers’ expectations about the kind of information they’ll be able to access online has dramatically increased. More and more shoppers research vehicles via mobile even while in-dealership, often while holding their device in one hand as they look at a vehicle. Window stickers have a finite amount of space while the web has the advantage of infinite scroll.
Shoppers turn to online vehicle research to get detailed information, comparison shop, and even read car ratings and reviews–all things that they usually can’t get from window stickers.
Optimized vehicle descriptions are a key enabler to ranking highly on search and opening the door to further exploration. Your vehicle descriptions now need to do the work of getting your shoppers to get to walk through it. More engagement means more buyer consideration which increases your chance of a sale. Custom product descriptions will capture your customers attention and can increase vehicle sales.
The Benefits of Selecting daN as Your Vehicle Description Writing Service
Copy that sells.
Good copy makes your vehicle pages convert. Our professional description writers have a knack for understanding the most compelling features and benefits of Mercedes vehicles. We pull out those features to make your vehicles appeal to your online customers, while writing in the style best suited to them.
One point of contact.
We’re extremely easy to work with. You’ll be assigned a dedicated writer that you can communicate directly with. Plus, at any time, you can call Aaron Johnson, owner and founder, directly. Getting started is as simple as giving Aaron a call. And, unlike crowdsourcing companies, we don’t ship your writing jobs overseas. Our writing team is US-based.
Bridging the Online/Offline Gap
In today’s omnichannel world, vehicle shopping experiences across channels blend into one another, allowing shoppers easy access to information and choices with just a few clicks. The dealers that have the most effective online vehicle content create environments around vehicles that “feel” real even if the shopper is only experiencing it through a screen.
Sample Descriptions
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daN’s Commitment to Mercedes Comments
Dealer Assist Now began its journey in 2007 as a place for dealers to share vehicle comments/seller’s notes. We started with a few dealers and quickly grew a full-service platform that helps dealers in all 50 states and a few in other countries. We work with your Mercedes product with the goal to be the voice of the vehicle. Without comments, your online store is like a salesperson standing next to your vehicle with his or her mouth taped shut.
Our Mercedes comment staff attends auto shows, follows motorsports, and comprehends the dynamics of Mercedes vehicle ownership. They understand the confidence of the CLA 250 and describe it with passion. Our writers know the E550 4MATIC sedan buyer as well as the SL550 Roadster owner. Mercedes is a way of life and for anyone that has not experienced this pleasure, we walk them down the path.
If you don’t have time for Self-Service, we offer a practical Full-Service solution that makes your vehicles sound the best. Our staff is divided into several departments based upon brands we are managing. We have seasoned writers that work with the back-end tools from HomeNet, Dealer.com, Cobalt, AutoTrader, Cars.Com, Rey-Rey Naked Lime, and hundreds more in the USA/Canada. We accept feeds daily or set up APIs for faster service. Our professionals have a pure passion for your product and are excited to help you sell.
Mercedes Brand Manager
Our Mercedes brand manager supplies the Dealer Assist Now team with all current year’s comments that are designed to make your vehicle sound the very best. The Mercedes brand manager for daN has experienced each model, each trim package, and has spent time in these powerful machines from the showroom to the street. They help process all CPO comments to make all of your Certified Mercedes sound the very best and mirror Mercedes’ offerings – Common sense drives people to the car that is priced right, looks great, and sounds the best! We Supply The Sounds Best For America’s Mercedes Dealers.
How It Works
Print our Mercedes Brochure
Our team customizes comments to tell the story of each vehicle with a clear call to action for your store. This provides consistency to your online marketing and helps drive traffic. We give buyers the facts they need to make an intelligent buying decision. Our daN staff has years of training with industry leaders like AutoTrader.com, Cobalt, Dealer Specialties, CARS.com, HomeNet, eCarlist, Dealer.com, Liquidmotors, and many more!
Full-Service New — Our Mercedes brand manager reviews each placement and ensures your Mercedes comments sound the very best! We process incoming feeds and write comments the same day when pictures are present. daN knows what it takes to get your vehicle on the “shortlist” when customers are making the decisions. Buyers are just like you and choose the one that is priced right, has great pictures, and sounds the best!
Self-Service New — Access to the daN dealer site through the Secure Dealer Portal allows you single log on access to all 2012 and newer Mercedes starter comments plus over 1 million and growing of brand X used. This is a dealer managed cut/paste option (no writing) with the ability to change any comment to suit you 100% **Popular choice for any ISM
Need Used Comments Managed Daily? daN has a plan for your store!
