daN’s New Vehicle Descriptions are like your best salesperson – they deliver vehicle details in a way that makes potential customers ready to sign on the dotted line. Most customers don’t fall in love with a vehicle after being presented with specification lists, (look at a nutrition label on Pork & Beans) they fall in love with the adjectives related to the vehicle – think sleek, sexy, fast, powerful, sporty, flexible, rich, fun, snug, firm and perfect for them. We put words out there that take customers from thinking about numbers to building the kind of emotional connection that they just can’t walk away from. Add to those adjectives the kinds of details that give buyers enough of the right kind of information they need to convince themselves this is the right vehicle for them and they will be ready to sign on the dotted line and drive away happy.
Put daN’s Professional Writers to work for you and you get an experienced team of automotive writers who love helping you make the sale of your new and certified vehicle inventory – all at a fraction of the cost of hiring an in house team of writers for your internet sales department. With new vehicles, you’re always in a price war. Generally the lowest priced dealer wins. If it’s close, the one that sounds better to the buyer wins – your buyer is compelled to buy the one that sounds the best. With a great comment you win and secure a trade. We invite you to click on the make of your choice, print the PDF brochure, and take it to your sales meeting to show your team how we can help your store. Be sure to check out the sample descriptions.