Dealerships primarily utilize customer relationship management (CRM) software to increase the number of vehicles sold-which, in turn, boosts revenue. At its most basic level, a CRM helps dealerships receive and respond to leads. CRMs also enable sales associates to make phone calls or send emails using the provided information from the inquiry or set up appointments for servicing vehicles.
Finally, a dealership’s CRM is a key marketing tool full of data that can be mined for proactive campaigns to generate additional leads.
What you’re looking for in a CRM:
Tracking all major areas of customer interactions in one place.
Options for setting appointments, running a marketing campaign, managing contact information, and providing technical support
Standard fields for customers’ phone numbers, emails, home addresses, buying and servicing history, and even birthdays
Strong search feature with advanced options
Real time customer inquiry notifications
Send emails using templates and make calls utilizing phone scripts