Smartphones have bred an entire generation of click-to-call car shoppers that are changing the way we look at success metrics for campaigns. However, phone skills are lacking across the board in dealerships, leaving a broad range of missed opportunities. Since you can fix what you can measure, call tracking is essential to addressing these missed opportunities. Dealerships need to implement solutions that focus on visibility—the ability to know what is happening on the phones, when it happens, and with which employee and customer to make the most of the growing opportunity with phone ups.
What you’re looking for in an automotive call measurement vendor:
Tracking for all of your sources
A method in which you can accurately source calls at the end of every day
A way to measure mishandled inbound phone calls and set alerts that notify managers of opportunities to salvage them
Monitoring of outbound phone calls from BDC or salespeople
Tracking for sales campaigns
Training for your staff on the use of the call measurement tool and processes