Annually, the Dealer Assist Now writer team attends local and national auto shows to stay on top of the curve in the automotive industry. The daN team has a passion for vehicles. Recently we attended the famous Chicago Auto Show and took in some of the best presentations in North America. When we visit, we place ourselves in the shoes of customers. We talk with the vendors, watch the vehicle, visit the marketing people, test drive the cars, and have a good time! This year at the Chicago Auto Show, we all had a blast on the test tracks, got [...]
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Whether you’re a top website that has won awards or a website that should just get thrown in the trash, everyone can make improvements. We will be talking about 8 virtually instant ways to improve your Powersports website. These are tricks of the trade that will significantly improve the visual and consumer-driven aspects of your page. SHOWCASING YOUR MISSION STATEMENT. A mission statement, or value proposition, should be on your home page according to Orbit Media. Your customers should know what they’re getting into when buying motorsports vehicles from you. This is a simple fix that will likely improve the [...]
Do Automated Comments Perform Better than Handwritten? Welcome back for our Monday showdown where we pit humans against robots. Automotive dealerships might use an auto-generated comment in place of outsourcing for custom, handwritten descriptions. While it would save you money, the quality of the comments significantly decline. Causing such a drastic decrease in the quality of your car comments is like taking a hit on the front lines. This week, we will be showcasing another auto-generator that provides multiple services on top of the comment generator. On the chopping block this week is a 2003 Honda Civic EX. This car [...]
If you take a moment just to enter in a Google search, you’ll see thatthere are many, many articles on the web dedicated to this one subject. Salespeople are everywhere from car dealerships to the server at your local restaurant. We’ll be going over the top 5 bad habits that drive your customers crazy and even out the door. Being a know-it-all. Whether you only think you know everything about the cars you sell or you truly know just about everything there is to know about the inventory, acting like a know-it-all is guaranteed to turn customers off. If you’re [...]
Who Will Win the Comment Battle? Welcome back to our weekly comment showdown! Every week we place a robotic comment against our handwritten custom car descriptions and see who comes out on top. So who will come out on top this week? An auto-generated comment or our descriptions that were written by humans? Only time will tell. This week, the car we are comparing is a 2016 Lexus RC 200t. ** REDUCED PRICE! **, 1 OWNER!, All Books & Keys, Backup Camera, Carfax Certified!, HARD TO FIND, LEATHER!, Lexus Certified Warranty, Local Trade, LOOKS FANTASTIC, LOW MILES!, Manager’s Special!, Navigation, [...]
It’s another week, and we’re pitting robot against human in the perpetual war of human vs. robot. For those of you who are new to the comment showdown, we’ll break it down for you. Auto-generated comments go head to head against our handwritten comments and then based on the score we give at the end, we see who wins the battle. Who will win this week? Human or robot? Only time will tell. This week is yet another service that provides auto-generated comments as a secondary option. Seems to be a theme, don’t you agree? The majority of services we [...]
Dealership Websites that Deliver an Exceptional User Experience In this post, we will be looking at car dealerships who are award-winners in the industry. The following five web pages have earned an award for their site design, responsiveness, and usability. When reading the list we’ve compiled below, consider a few things about your page and whether or not you could make a few changes in the New Year. The Alpine Vision—Halvas Paris won the 2016 Automobile Standard of Excellence Award. This website is clean, concise, and looks good while doing it! 2017 Ram Power Wagon Reveal—SapientNitro & Fiat Chrysler Automobiles [...]
Every Monday we’ll be compiling an auto-generated comment and placing it head to head against handwritten descriptions in a battle of wit to see which comment sells cars the best. Who will win this week’s Comment Showdown? Human or Robot? Only time will tell. This week we are placing yet another comment generator that requires you to hand click the sentences to put together a paragraph or more describing the car. After playing around with the system we came up with the following couple of paragraphs for a 2015 Nissan Rogue Select S. You could be the proud second owner [...]
There are many ways to improve sales of any merchandise. Typical approaches to boost sales include promotion, selling the benefit instead of purely the product, and personalizing your approach. While these ways will work for increasing your powersports sales, and any other business, there is something that motorcycles have a leg up on that other businesses don’t. The joy of riding--that is the one simple secret for boosting motorcycle sales. Showcasing the Joy of Riding As the saying goes “money can’t buy happiness,” but we all know that there are exceptions to every rule. In this case, a motorcycle—or any [...]
Search Engine Optimization is important for every website. In our SEO series, we will be giving tips of the trade so you can help your site perform well in a search engine. In this post, we will be going over all the ways you can make your URLs search engine and user-friendly. Here are 15 tips of the trade to help URLs work for your company. Before we go on to the tips, here is the anatomy of a URL Cheat Sheet from Moz. This graph will provide you with all the knowledge and lingo you need to continue reading [...]