The new year will be here before you know it, and so will an impressive lineup of new and completely redesigned SUVs. These are the rides that are going to attract a lot of customer interest across the country because of their style, technology, performance, and all-around sporty utility. But if you want to attract those shoppers to your showroom — online or in-person — you need to grab their attention with top-notch vehicle descriptions. Additionally, today’s new SUVs are tomorrow’s in-demand used vehicles, which means putting serious effort into superior copy can pay off both now and in the future.

That’s why you’ve got to learn what makes these vehicles so special, starting with five of the 2021 SUVs that we’re most excited to see.

2021 new suvs

2021 Ford Bronco/Bronco Sport

The Jeep Wrangler is about to get some notable competition with the return of the Ford Bronco and Bronco Sport. Wearing heritage-inspired designs, the two- and four-door Bronco, along with the four-door Bronco Sport, will offer hardcore off-road performance and easy open-air thrills just like its competitor. In fact, Ford says that removing the Bronco’s top and doors will be even simpler and quicker than in the Wrangler. The Bronco family further boasts unique features such as standard G.O.A.T. modes that help the SUVs Go Over All Types of terrain at your command. Another highlight is Trail Control, which is like low-speed cruise control that lets drivers focus on navigation over and around off-road obstacles.

2021 Ford Bronco/Bronco Sport

2021 Cadillac Escalade/Escalade ESV

These big body-on-frame SUVs are more comfortable than ever thanks to the introduction of independent rear suspensions and an increase in third-row legroom of over 10 inches. Yet it’s Cadillac’s breathtaking new technologies that really make a difference here. Pride of place goes to the incredible curved-screen OLED setup that showcases more than 38 inches of total diagonal display area with twice the pixel density of a 4K television. A world-first sound system by AKG with 36 speakers is newly available for audiophiles, while the Escalade’s innovative Super Cruise driver-assistance system is a welcome new option with performance that recently put Tesla’s AutoPilot into a “distant second place” according to Consumer Reports.

2021 Nissan Rogue

Already one of the country’s most popular SUVs, the Nissan Rogue kicks it up a notch for 2021 with an expressive new design, enhanced driving dynamics, and family-friendly enhancements. Drivers will especially appreciate the wireless Android Auto/Apple CarPlay that lets you connect to the world without physically connecting your phone to the Rogue’s infotainment system. Nissan’s hands-on semi-autonomous driving technology — ProPILOT Assist — is improved as well with Navi-link that ties into the Rogue’s navigation system so it can work predictively by preparing for upcoming highway exits and curves before you approach them. As a low-tech high-function benefit, the first-class Family Hub cabin has been ergonomically refined to make cruising with the kids more enjoyable for everyone.

2021 Genesis GV80

The first-ever SUV from this up-and-coming lux brand, the 2021 Genesis GV80 will give long-running models like the BMW X5 and Lexus RX a run for their money. The GV80’s meticulous engineering is sure to help, as will cutting-edge safety systems led by onboard Machine Learning that use your past driving behavior to enhance automated Smart Cruise Control and Highway Driving Assist functions. There’s pure luxury, too, including Nappa leather heated/ventilated Ergo Motion seats with a Smart Posture Care System that automatically adjusts for the proper comfort depending on driving mode and more. A 14.5-inch high-definition LCD display is command central with the GV80 and can be paired with a 12.3-inch digital instrument panel for extra screen time.

2021 Jeep Wrangler 4xe

Okay, the Wrangler isn’t all new, nor is it completely redesigned, but it does have a fresh powertrain option that makes it one of the most anticipated debuts of the year: The 2021 Jeep Wrangler 4xe will be a plug-in hybrid that combines remarkable off-road performance and 375hp with the ability to travel nearly 25 miles on a single charge of electricity. After that, you’ll enjoy hundreds of more miles of range in the Wrangler’s gas-hybrid mode. Also, just to be clear, the Wrangler 4xe will be Trail Rated to tackle the most punishing terrain with assistance from solid axles, a fully articulating suspension, a two-speed transfer case, and enough ground clearance to wade through 30 inches of water.

That’s a lot of info to digest, and keep in mind that there are many more new SUVs — and cars, trucks, and minivans — on their way in 2021. And each one will need a first-class vehicle description to help you move the metal. Of course, you don’t have to worry when you hire Dealer Assist Now to do your writing for you. We’ll get the job done on time with effective copy that’s always written by real people, never by computers.

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