About Dealer Assist Now
We were writing Actual Intelligence before AI was a dealership tool.
Dealer Assist Now was founded in 2007. Our writers have been documenting lift kits, verifying specs, and building the case for your asking price since before most AI description tools existed. This is not a reaction to the AI moment. This is what we have always done.
— Why daN Exists
The problem has always been the same. AI just made it worse.
In 2007, Aaron Johnson looked at dealership inventory listings and saw the same problem that still exists today. Generic descriptions. Missed upgrades. Pricing that couldn’t defend itself because no one documented what made the vehicle worth the ask.
The tools were different then — no AI, no automated ad writers. But the result was the same. Dealers were leaving gross on the table because their listings didn’t tell the story that justified the price.
daN was built to fix that. Descriptions written by humans who understand what buyers are actually looking for — and who can read a photo, recognize a lift kit, and document the $4,000 in aftermarket value that a data field will never capture.
When Artificial Intelligence description tools arrived, the problem did not change. It scaled. Dealers went from inventory copy that blended into the crowd to fast, cheap, generic Artificial Intelligence-generated descriptions, while the value gap on each vehicle became harder to see.
— The daN Difference
What makes our descriptions work differently.
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— The Founder
A car guy who understood search before search understood cars.
Aaron Johnson has spent over 34 years inside the automotive industry — working with dealer groups, dealer associations, and top media companies. He has driven some of the fastest cars in the world on track. He built racetracks. The machine is not an abstraction to him.
That experience gave Aaron something AI cannot replicate: an understanding of why people buy cars. Not because of specs. Because of attraction. Because of a conversation that starts with “what do you drive?” and ends with a sale if the story is told right.
He built daN around that insight. Tie the emotional connection buyers have with vehicles to the search terms they use to find them. Write descriptions that answer both. The result is a description that works for search engines and for the human reading it at 11pm on their phone deciding whether to call you in the morning.
Your customer can find the same vehicle, same color, same price anywhere online. If yours sounds better — if it documents the value AI missed — you get the first shot at the sale.
— Who Trusts daN
Approved by the groups you know. Used by the dealers you compete with.
daN is an approved vendor for some of the largest dealer groups in North America. The dealers using us range from single-point independents to major franchise groups — all with the same goal: descriptions that document value and defend price.
— What We Cover
Every vehicle type. Every market segment.
Serving dealers across the USA and Canada. No request is too large or too specialized.
— From the Dealers
Trusted Score 4.8 / 5.0 — 9,600+ industry referrals.
The creativity of the comments is astounding and eye catching. We are frequently told — I read the description and I have to see it myself. When we were doing this ourselves, the comments were dry and repetitive. These are great.
Dealer Assist Now has saved me so much time. When I finally got around to writing comments, there were so many to do that I didn’t give a lot of thought to what I was writing. Now I don’t have to worry about it and the comments are 100 times better than what I was doing.
— See What We Find
See what AI missed on your inventory.
Send us 10 AI-generated vehicle descriptions. We’ll show you exactly what value was missed and how much it’s costing you. No obligation. No sales pitch. Just proof.
Or call us at 402.679.7223 | Monday–Friday 8am–5pm CT
