Welcome to Dealer Assist Now: Where Every Word Drives Your Success

Crafting Vehicle Descriptions That Fuel Dreams

At Dealer Assist Now, we’re more than just a service; we’re your partners in automotive storytelling. With a team of real people who bring passion, expertise, and a personal touch to every vehicle description, we transform ordinary listings into journeys of discovery for your customers.

Crafting Connections: Our Writers at the Wheel

Meet the heart and soul of Dealer Assist Now: Our writers. Each with a unique automotive passion – from street racing to supercars, and from superbikes to motocross. Like Aaron, our founder and a car guy at heart, our team is driven by a shared passion for the machine and the stories they tell. They’re not just writing descriptions; they’re weaving narratives that connect your vehicles to the dreams of buyers.

Our Commitment: Real People, Real Quality

We’re not just writers; we’re car enthusiasts, storytellers, and your brand ambassadors. Our team, boasting over 5200 hand-crafted descriptions each day, is a collective of the most talented vehicle description writers in the industry. From automotive to powersports, and from boats to RVs, our expertise spans across all terrains.

Your Success, Our Blueprint

We believe in organic, well-crafted descriptions that resonate with people first and search engines second. Our approach is tailored for your success, handling hundreds of vehicles with precision and care. We match your content to the best-fit writer, ensure meticulous editing, and deliver publish-ready descriptions that turn browsers into buyers.

Our Promise: Your Results Matter to Us

No project is too big or small. We take pride in every word we write, ensuring it reflects the quality and integrity of your dealership. Your success is our mission, and we’re dedicated to making your online presence as compelling as your showroom.

Our Journey: From Humble Beginnings to Industry Leaders

Starting in 2007 as a sharing service for vehicle comments, Dealer Assist Now quickly evolved into a full-service powerhouse. Today, we serve over 7,000 dealers with a treasure trove of over 6.5 million professionally written comments. Our history is a testament to our effectiveness and commitment to quality.

Tailored Services for Every Need

Whether it’s custom comments for new cars or detailed narratives for used vehicles, our full-service options cover all bases. Our team expertly handles everything from factory colors to CPO details, ensuring each description is as unique as the vehicle it represents.

Our Impact: Words That Sell

We’re not just writing; we’re selling. With keyword scores averaging over 80%, compared to the 11% of robotic comments, our human touch makes a significant difference. Our team, writing an average of 320 comments per hour, surpasses many popular auto magazines in both volume and effectiveness.

Join the Dealer Assist Now Family

Experience the difference that a human touch can make. Let our words be the driving force behind your sales, and watch as your inventory comes to life through our descriptions.

Executive Leadership from a Car Guy

Car Dealer Team Member

A little about daN’s owner. Aaron has worked in the automotive industry for over 34 years – has worked for dealer groups, worked with dealer associations, top media companies, and even took time off to build a few racetracks. His passions have allowed him to drive some of the fastest cars in the world in a track setting. From street racing to supercars, superbikes or motocross, it is about the passion of the machine and he knows that people buy cars because they have an attraction to them.

In any setting, the conversation can steer to “Hey, what do you drive?” and the answers are astounding on why people make selections. Tie this research with the dynamics of search characteristics of each buyer demographic, and Aaron has created comments that work in today’s Search World. Search by Word or Voice requires human interaction.

This shared passion is what drives his team to write great comments to help you sell your product. All you want is to be the top choice, right? With the power of online searches today, your customer can find the same car, same color, the same price anywhere – but if YOURS sounds better, you get the first shot at the sale. We are also priced right; it just makes sense to put Dealer Assist Now on your team!

Aaron Johnson
Aaron Johnson

Executive Leadership from a Car Guy

Car Dealer Team Member
Aaron Johnson
Aaron Johnson

A little about daN’s owner. Aaron has worked in the automotive industry for over 34 years – has worked for dealer groups, worked with dealer associations, top media companies, and even took time off to build a few racetracks. His passions have allowed him to drive some of the fastest cars in the world in a track setting. From street racing to supercars, superbikes or motocross, it is about the passion of the machine and he knows that people buy cars because they have an attraction to them.

In any setting, the conversation can steer to “Hey, what do you drive?” and the answers are astounding on why people make selections. Tie this research with the dynamics of search characteristics of each buyer demographic, and Aaron has created comments that work in today’s Search World. Search by Word or Voice requires human interaction.

This shared passion is what drives his team to write great comments to help you sell your product. All you want is to be the top choice, right? With the power of online searches today, your customer can find the same car, same color, the same price anywhere – but if YOURS sounds better, you get the first shot at the sale. We are also priced right; it just makes sense to put Dealer Assist Now on your team!

About daN’s Team

Meet Your New Best Friends, Our Professional Writers.

From Aaron’s leadership to Lula and Lily, our office mascots, every member of our team adds a unique flavor to our service. Our writers, like Abbie with her love for the Supra, or Thomas and his Mustang GT, bring their personal automotive passions to enrich your vehicle descriptions.

Car Dealer Team Member
Abbie

Writer since 2016
107,864 Comments Written

Car Dealer Team Member
Andrew

Writer since 2013
116,350 Comments Written

Car Dealer Team Member
Angela

Writer since 2016
97,460 Comments Written

Car Dealer Team Member
Bryan

Writer since 2017
54,128 Comments Written

Car Dealer Team Member
Cassandra

Writer since 2016
29,168 Comments Written

Car Dealer Team Member
Jeff

Writer since 2018
20,225 Comments Written

Car Dealer Team Member
Jennifer

Writer since 2018
20,225 Comments Written

Car Dealer Team Member
Jenny

Writer since 2018
28,570 Comments Written

Car Dealer Team Member
Kathy

Writer since 2013
68,515 Comments Written

Car Dealer Team Member
Kelli

Writer since 2018
19,270 Comments Written

Car Dealer Team Member
Nicholas

Writer since 2017
40,320 Comments Written

Car Dealer Team Member
Oran

Writer since 2018
26,948 Comments Written

Car Dealer Team Member
Samantha

Writer since 2018
35,210 Comments Written

Car Dealer Team Member
Thomas

Writer since 2015
90,680 Comments Written

Car Dealer Team Member
Stacy

Writer since 2014
Client Performance Manager Since 2019

Car Dealer Team Member
Yolanda

Office Manager

Car Dealer Team Member
Lula and Lily

daN Office Mascots

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Serving Dealers Large & Small

Full Service & Self-Service Options for Dealers Coast to Coast, in Canada, and Beyond

  • Automotive

  • Powersports

  • Motorcycles

  • RVs

  • Campers

  • Boats

  • PWCs

  • Heavy Equipment

  • Aircraft

  • New

  • Certified PreOwned

  • PreOwned

  • Speciality Vehicles

  • Ebay Listings

  • Auction Listings

  • Exotic Vehicles

Our Promise to You – No request is too big or too small for our team. If it matters to you, it matters to us. Let us make your online vehicle descriptions produce results.

Approved Vendor for: Sonic Automotive, Lithia Auto Group, Corwin, Ashbury, Larry H Miller, and many more.