Whether you’re a top website which has won awards or a website which should just get thrown in the trash, everyone can make improvements. We will be talking about 8 virtually instant ways to improve your Powersports website. These are tricks of the trade that will significantly improve the visual and consumer-driven aspects of your page.
- SHOWCASING YOUR MISSION STATEMENT.
A mission statement, or value proposition, should be on your home page according to Orbit Media. Your customers should know what they’re getting into when buying motorsports vehicles from you. This is a simple fix that will likely improve the quality of customers that come to you. One sentence is all it takes; our company is where our audience gets this information that provides this benefit.
- PROVIDE YOUR CUSTOMERS WITH USEFUL AND INFORMATIONAL CONTENT.
In the world of Search Engine Optimization, having more than just a few sentences on a webpage will provide you with more keywords, allowing you to rank higher in the Search Engine Result Pages. To learn a little more about how SEO and Content go hand in hand, read our blog series dedicated to informing dealerships about SEO. Another reward of supplying your customers with content is the practicality of having an informed buyer. The more they know about a vehicle and your dealership, the more confident they will be to purchase from you time and time again.
- HAVE EASY TO USE NAVIGATION.
While having a navigation bar above the fold of your website seems self-explanatory, this is also something that can be easily done wrong. Shoving as many links into the bar is going to confuse users while simultaneously giving them a headache. The accepted method is to use drop down menus under a more general category. For example, you wouldn’t have every type of Jet Ski in your navigation bar, however adding a drop down menu with the different makes under the broader category of “Jet Skis” would be an easier way to navigate.
- UTILIZE WHITE SPACE.
I looked at 15 different motorsports websites in various cities to get a broader idea of what your typical Powersports page showcased. Overall, they weren’t very different from a typical car dealership website. Loud text, overbearing graphics, and most of them wouldn’t know what white space was if you plastered it on a billboard in their workspace.
- ENSURING A MOBILE FRIENDLY SITE.
Of the previously mentioned 15 websites, I grabbed my handy dandy mobile device and took another look at them. 5 of them were powered by the same company which made each of their mobile sites look the same except for color scheme. Another 4 were powered by another company which would occasionally cause slow load times. Which left 6 individual sites that weren’t driven by a larger company. Of these sites, I only thought that three of them appeared to be well-thought out. In a world where most people own a cell phone instead of a desktop computer, mobile websites are crucial to the buying process.
- USE REAL PICTURES INSTEAD OF STOCK PHOTOS.
We all know by now that using images on our website (especially for those of us selling something) is important. The quality of those images is also important, so we tend to gravitate towards stock photos. However, using an excessive amount of these images create a sense of detachment from your customer, as if you’re hiding something. In the age of technology, it is quite simple to take pictures of your team, sales floor, or anything else you would use in place of a stock photo. Plus, you’ll have the bonus of creating a relationship with your prospective customer before they even step foot in the store.
- USE GOOGLE ANALYTICS TO ANALYZE YOUR SITE.
Google does a lot more than just run a search engine. There are many tools that Google provides to users to help make websites user-friendly. One of these is the Google Analytics tool which can provide you with quantifiable evidence on which pages get looked at most and, arguably more important, which ones get looked at the longest.
- SIMPLIFY YOUR WEBSITE.
Creating a website that is straightforward means many things. One could even say that simple is synonymous with speed. Many of the previously mentioned websites that I looked at when writing this post were visually unappealing because of the bold text, hideous graphics, and blatant product display. Neil Patel wrote an article for Forbes that stated that as consumers, we all find familiar sights to be more beautiful. So while many motorsports websites are similar, if you can capitalize on the conventional while maintaining a simplistic style with a few of the tips above, your site will be good as gold in the eyes of many.
We’ve reviewed the 8 virtually instant ways to improve your Powersports website, now is the perfect time to implement A/B testing to see what things provide your customers with the greatest ease of access, is visually appealing, and provides them with a greater insight into who you are as a business.
These seven tips working together can quickly improve your motorsports website. Learn more about how to improve your sales and accumulate more business by checking out the rest of our Powersports blog series.