Vehicle Comments That Sell

daN helps you showcase the vehicle features your customers care most about. Join the 9,000+ dealers that have quickly boosted their Car, Van, SUV, Truck, & Crossover sales with custom comments that make their inventory “sound best.”

  • Customer-focused features
  • Engaging, personalized content
  • Support conversion with strong call to action
  • Supports search engine optimization (SEO)
  • Professionally Hand Written, no robots/algorithms
  • Flexible service options to match your needs

Vehicle Description Writers

What is Dealer Assist Now (daN)?

Custom Vehicle Descriptions for Automotive Dealers

Referred over 9600 Times by the Automotive Industry’s Top Companies

The Most Simple & Yet Powerful Way to Describe Your Vehicles


ebay Motors


SELF SERVICE – For Managers or Owners who prefer to manage each vehicle description personally, we offer both Used and New vehicle starter comments as a Self-Service option. Why New? Well, Where Do Trades Come From if Each New Dealer is in a Price War? $100 Over $100 Under – this battle is really for the trade, right?

FULL SERVICE – Excellent for Busy Stores that prefer to sell instead of write automotive comments.

Automotive Dealer Marketing Process

Get Found by Shoppers

Vehicle Descriptions to Support SearchYour marketing partners try to help your vehicles get found by shoppers online by spending MILLIONS on keyword-based advertising. Help them help you.

The dealer that understands how keywords impact the search results and how the team marketing effort works gets more sales opportunities than the dealer that doesn’t. Marketing is a financial investment – make it perform at optimum levels for you with vehicle descriptions designed to take advantage of the millions your marketing partners are spending to help you get found!

Dealer Assist Now was recommended to us a couple of years ago, and I have never been happier to sign off on a monthly bill. The creativity of the comments is astounding and eye catching. We are frequently told: “I read the description and I have to see it myself”. When we were doing this ourselves, the comments were dry and repetitive, these are great. Thank you again.
George O'Sullivan, Thoroughbred Ford
Dealer Assist Now has saved me so much time. Putting comments on new and used vehicles was never at the top of my priorities list, and when I finally got around to it there were so many to do that I did not give a lot of thought to what I was writing. I just wanted to get it done. Now I don’t have to worry about it and the comments are 100 times better then what I was doing. Thanks daN
Michael Pendergraft, Capital Chrysler Jeep Dodge
I have been using Dealer Assist Now, for a few years. I have never been happier with the precise descriptions of our vehicles for sale. The creativity of the comments is astounding and eye catching. We are complemented constantly about capturing thier attention with the information provided. If your not using Dealer Assist Now you should be!!! Thank you again.

Thousands of dealerships, large and small, trust custom comments from daN to grow their business.

Everything you need to make running your business easier

Ready to take your inventory from “maybe” to “yes”?

Vehicle descriptions written by Dealer Assist Now are read by millions of online shoppers every day.

What We Do

Want beautifully written content specifically for your top-selling vehicles? We’re here to help. We have the infrastructure to accommodate the large-scale production of optimized and well-written descriptions for your cars, trucks, SUVs, crossovers, and vans. We handwrite custom descriptions that tell the story of each vehicle, provide important details, and deliver a strong call to action. They are also proofread, stylistically edited, and checked for factual accuracy. The first thing that attracts online shoppers may be your great images, but we know that it’s the description that keeps them there.

Custom Descriptions That Rank

Search engine rankings are everything online. We understand this. Custom vehicle description writing is important to boost organic search traffic as well as site-wide customer experiences. If your descriptions use content provided by manufacturers, you’re not going to rank easily on search engines. We write high-quality descriptions that both describe each vehicle precisely and entice shoppers to buy them. Hand Written, custom descriptions will give you the organic lift that you need. You might need to order descriptions in large volumes thanks to your inventory size. Our team of description writers is capable of writing a huge amount of descriptions quickly without compromising on quality. Once you’re on board, we’ll consistently deliver fast turnaround times. Get in touch with us now to get started.

Vehicle Description Writing Services Trusted by Leading US Dealers

Custom Vehicle Descriptions Designed to Boost Customer Value & Create Conversions

  • Custom descriptions that fuel the emotional need to buy
  • Concise yet vivid descriptions that will leave a long lasting impact on the minds of the readers
  • Sharp and crisp descriptions that are free from factual errors
  • Professionally written SEO vehicle descriptions crafted to perform in the search engines and increase sales conversions
  • Relevant copy that provides answers to vehicle-related questions of prospective buyers
  • Features and benefits to show why it is the right choice
  • Vehicle description copy crafted to perform on automotive dealer websites
  • Rapid turnaround to keep your inventory sounding its best
  • We assign the best description writer to you for your dealership
  • Free up in-house resources’ time so they can get back to doing what they do best
  • Free premium customer support because we care about your site as much as you

Turn your website visitors into customers. Don’t wait another minute to put custom descriptions to work for you!


Car Dealers don’t have a Help Desk for individual Vehicle Marketing. Ford Corporate won’t help a Chrysler Dealer market an F-350 Dually and BMW Corporate won’t help a Chevrolet Store market a used i8. daN Offers just that with Live People Every Day! Our Comment Library includes nearly 6 Million professionally Hand Written Vehicle Comments and is growing every day. Do you have a Unique Vehicle on your lot, Lifted Silverado, SuperCharged Mustang, 1912 Model A, RAM 5500 Flatbed with 5 winches, two booms, and a custom bumper – just send us the URL! (Same Day Turn Around – No Extra Charge) Seriously, if you have a vehicle that you need a comment for right now and it’s not already in our library, we will write it, even during the 10-day trial. Just send us your request and the link to the vehicle and one of our professional automotive writers will create a custom Hand Written description for you. We are here to take care of all your custom vehicle comments needs – the Better You Sound the Happier We Are!

Try it free for 10 days. Cancel anytime.

Words that Work – Our Proven Process Produces Results

1. Review

We start by reviewing any photos and technical automotive specifications you provide.

2. Research

We do independent research to inform our writing: benefits, features, style, etc.

3. Write

We create a draft of the automotive vehicle description and tweak for content, flow, and style.

4. Edit

The description is checked for accuracy, grammar, spelling, and so on.

5. Deliver

Your Hand Written description is delivered to you in the manner agreed upon.

Custom Vehicle Description Service

No lock-in, cancel anytime, and use on unlimited marketing partner sites.

Put your vehicle descriptions in the hands of experienced professional comment writers and see the difference it makes for your online merchandising.

Every comment we write is designed to support:

Search Engine Optimization (SEO)
Natural Language Processing
Voice Search

We pride ourselves on our level of customer support and responsiveness to customer requests. Your description writing experience will never be the same with Dealer Assist Now.

Channel Partner Support